Blogs

Top Trends in Digital Marketing and Advertising Heading into 2024 By Marketing / January 2, 2024 As we approach 2024 amid fast-paced changes in ad technology and evolving consumer behaviors, staying up-to-date with the latest trends is crucial for an effective marketing strategy. According to a report from VidenGlobe, “2024 is a time filled with opportunities …

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Maximizing Digital Advertising for 2024 Elections: A Guide for Advertising Agencies and Media Companies By Marketing / December 13, 2023 With the 2024 election season fast approaching, local, county, governor, and state elections are gaining significant visibility. In this blog, we will focus on the power of digital advertising for local candidates, providing strategic insights …

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REVITALIZING IDEA TITAN®: UNVEILING THE ENHANCED USER EXPERIENCE WITH REACT.JS By Marketing / October 25, 2023 At AffinityX, our dedicated technology development team has been hard at work over the past year, focused on migrating our IDEA Titan® platform onto the React.js – or “React” framework. But what exactly is React, and why did we …

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Leveraging Content Creation AI for Enhanced Business Efficiency By Marketing / October 05, 2023 At AffinityX, we are thrilled to announce the successful implementation of AI into our content programs and processes. This cutting-edge technology has transformed how we generate content, significantly enhancing our ability to deliver high-quality outputs with streamlined workflows and improved productivity. …

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Digital Advertising Tips for 2023 Political Candidates By Marketing / July 26, 2023 In today’s fast-paced world, the significance of effective digital advertising cannot be overstated, especially for political campaigns aiming to connect with their target audience. AffinityX’s digital marketing professionals are well-versed in political advertising and dedicated to helping businesses achieve their marketing goals. …

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Should Your Agency Outsource Creative and Campaign Fulfillment? By Marketing / July 6, 2023 Outsourcing Ad Campaign and Creative Fulfillment: A Guide for Agencies Suppose your agency is looking for ways to streamline marketing operations to better focus on core competencies. In that case, it should be no surprise that outsourcing creative and advertising campaign …

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