AffinityX

Marketing

Bypassing the Hurdles to Bring Programmatic to SMB Advertisers

Programmatic has remained one of the hottest trends in digital advertising over the past five years, but the increased spending and popularity haven’t come without difficulty or controversy. The latest struggle is on the agency side, where many shops are sprinting to keep up with client demand, trying to integrate programmatic ad buying across their …

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AffinityX Wins Second Consecutive “Best Emerging Company for Creatives” Honor at the International ICT Awards Philippines

CHICAGO, IL–(Marketwired – Apr 8, 2016) – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been distinguished as the preeminent creative company in the information technology and business process management (IT-BPM) industry in the Philippines, taking home the “Best Emerging IT-BPM Company for Creatives” …

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Vantage Points: How Can Local Businesses Fight National Competitors

Local advertising used to mean just that: small or mid-sized businesses (SMBs) trying to reach consumers in their local markets. No more. Today’s SMBs must compete in the “New Local”– a battleground where the SMB’s message must compete against powerful national brands for mind share, especially in digital advertising. The good news? A new generation …

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Churn Remains a Problem, But Solutions Arise for SMB Service Providers

Advertising service providers face a huge challenge when it comes to recruiting new SMB customers in a highly competitive market. But new customers represent only part of the revenue challenge. In truth, advertiser retention is a major issue for all who serve SMBs. The good news is that while this churn can not be prevented, …

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Now is the Time for Newspapers to Lead SMBs into Digital Advertising

Newspapers have struggled for years with declining ad sales, but expectations of continued growth at the local level, coupled with the ability to easily offer digital advertising services, represent a clear path to turn around those losses. In a recent speech at the Key Executives Mega-Conference, media analyst Gordon Borrell called newspapers “marketing powerhouses,” noting that his …

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How SMBs Can Tap into Tent-Pole Events Through Social Media

Advertisers often focus on the major tent-pole events throughout the year, devising campaigns and TV spots for moments that capture the public’s attention. The Oscars are the latest example of a major water-cooler conversation-worthy event, a list that also includes March Madness and this summer’s Olympics.While these events are prime targets for major advertisers, there’s …

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Why sales enablement strategy + technology = increased ad revenue

While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company? News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and …

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