AffinityX

Marketing

What Does Ad Blocking Mean For SMB Advertisers and Their Partners?

Ad blocking has become a very popular topic in online advertising circles. The practice – in which users download technology that prevents display, video, social and search ads from loading on a page – has been part of the advertising landscape for years now. Yet the conversation has grown thanks to Apple’s announcement that its …

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Publicis Creative Amod Dani Jumps To White Label Provider AffinityX

By Larissa Faw Amod Dani is switching from working directly with clients to working behind the scenes as the first global creative director at marketing and creative services company AffinityX. AffinityX isn’t an agency in the traditional sense. The company handles creative design and ad production for other companies that serve small and mid-size businesses (SMBs). …

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AffinityX Appoints Amod Dani as First Global Creative Director

Award Winning Creative to Oversee Creative for millions of SMBs Served by AffinityX’s Partners Chicago – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), today announced that it has named Amod Dani as its first Global Creative Director. As the Vice President, Creative, Dani …

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You Can Be Your Client’s Web Partner — But You Don’t Have To Do It Yourself

Bob Provost, the Distinguished Executive-In Residence at Rutgers Business School, recently took to the INMA blog to talk about how media companies should consider hosting and developing websites for their advertising clients. There’s a big opportunity for media companies to diversify their offerings by doing so, while helping their clients remain front and center online. …

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AffinityX Launches AudienceX, Bringing Full-Service Programmatic Advertising for SMBs to the Local Media Market

Suite of Ad Tools Allows Companies That Serve SMBs to Quickly Generate Sustainable Digital Revenue Chicago — September 29 2015 — In today’s increasingly internet-connected world, every brand that wants to grow its business needs a digital marketing presence. Audience targeting, mobile advertising, compelling websites and dynamic creative play a huge role in helping businesses …

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Empowering Your SMB Clients with Social Media Creative

As we discussed earlier this month, the number of social media channels through which brands can interact with their customers and prospects has expanded dramatically. And while the number has increased, the most significant development is not the volume of social networks, but the ways in which each channel works. The hot new social channels, such …

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How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising

Lynn Tornabene In the U.S., programmatic ad spending topped $10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their brand …

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The Emergence of Pinterest and Instagram as Must-Have SMB Ad Tools

At this point in time, every SMB advertiser knows the importance of social media. Facebook has become a crucial part of any company’s web presence, and Twitter is growing in importance. Some may even choose to leverage those platforms’ paid ad models to help expand their audience beyond their existing customers. Marketers have gotten used …

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