At this point in time, every SMB advertiser knows the importance of social media. Facebook has become a crucial part of any company’s web presence, and Twitter is growing in importance. Some may even choose to leverage those platforms’ paid ad models to help expand their audience beyond their existing customers. Marketers have gotten used …
The Emergence of Pinterest and Instagram as Must-Have SMB Ad Tools Read More »
At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points. Navigating these layers of …
What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers? Read More »
AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales. In the new role, Tymothe is responsible for demonstrating how media organizations can offer end-to-end programmatic advertising programs to their SMB advertiser clients for sustained advertising revenue …
AffinityX Appoints Tymothe Meskel Director of Programmatic Sales Read More »
Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers, offering the opportunity to publish updates and promotional content directly into their news feeds. Yet for the past year, SMBs have seen the organic (i.e., unpaid) reach of their posts diminish significantly. The data supports …
The media industry has changed greatly over the past decade, forcing news media companies and their ad sales teams to adapt by expanding their offerings and entering new forms of media. All local media is now digital, with newspapers competing with multiple media entities for the same online audience. And with digital advertising becoming greatly …
AffinityX Offers Expert Integrated Ad Sales Advice for INMA Read More »
This week, May 4 to 8, is National Small Business Week, an annual event dedicated to celebrating the American entrepreneur. This year’s theme is “Dream big, start small,” and here at AffinityX we know as well as anyone that every revolution starts small. Small and mid-sized businesses are an important part of our local communities and …
This week, Google implemented transformative changes to its algorithm that give preferential treatment to sites it deems mobile-friendly, ranking them higher than sites that are designed for desktop display. Fears of a “mobilegeddon have spread throughout the tech ecosystem, as businesses small to large scramble to comply with the latest change. It’s easy to understand why …
Google’s “Mobilegeddon”: How to help SMBs Survive and Thrive Read More »
Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …
Everyone loves tech Ad Age’s big takeaway is that “SXSW is a mishmash, just like the media and marketing industry,” with one of the biggest trends being that “every brand is a tech brand now — or at least wants to be one.” At SXSW, that means big brands like Visa, McDonalds and GE. But …
SXSW Interactive 2015 Update #2: The Hot Trends and What They Mean for SMBs Read More »
The annual South by Southwest Interactive conference can feel like a bit of a circus, even if you’re far from the event. But that doesn’t mean that the panels, presentations and promotions in Austin don’t have any impact on the world of SMB marketing. Here’s a brief look at the news from first few days of …
SXSW Interactive 2015 Update #1: SMB-focused Highlights Read More »