AffinityX

Marketing

AffinityX Appoints Tymothe Meskel Director of Programmatic Sales

AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales. In the new role, Tymothe is responsible for demonstrating how media organizations can offer end-to-end programmatic advertising programs to their SMB advertiser clients for sustained advertising revenue …

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Duct Tape Marketing

Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers, offering the opportunity to publish updates and promotional content directly into their news feeds. Yet for the past year, SMBs have seen the organic (i.e., unpaid) reach of their posts diminish significantly. The data supports …

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AffinityX Offers Expert Integrated Ad Sales Advice for INMA

The media industry has changed greatly over the past decade, forcing news media companies and their ad sales teams to adapt by expanding their offerings and entering new forms of media. All local media is now digital, with newspapers competing with multiple media entities for the same online audience. And with digital advertising becoming greatly …

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Google’s “Mobilegeddon”: How to help SMBs Survive and Thrive

This week, Google implemented transformative changes to its algorithm that give preferential treatment to sites it deems mobile-friendly, ranking them higher than sites that are designed for desktop display. Fears of a “mobilegeddon have spread throughout the tech ecosystem, as businesses small to large scramble to comply with the latest change. It’s easy to understand why …

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AffinityX

Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …

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Facebook’s F8 Conference: Key SMB-focused Takeaways

Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …

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SXSW Interactive 2015 Wrap-up

The key takeaway from SXSW Interactive 2015 is the story is still what matters. PBS identifies seven takeaways from their time in Austin, but there’s one that acts as a common thread throughout: “Story, story, story.” It’s the perfect reminder that for all the bells and whistles that technology offers, it’s the story — told through the creative …

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