Sales doesn’t need more tools. It needs better systems.
The Real Sales Struggle? It’s Not the Pitch. It’s Everything Before It. If you’ve led a media sales team, you know the pain. Hours wasted researching basic business info Inconsistent media plans that don’t match customer goals Reps are stuck navigating CRMs instead of closing deals Creative briefs that leave designers guessing Ramp times that […]
AffinityX Unleashes “Orchestrate”: The AI-Powered Brain for Smarter Sales & Marketing
In an era where data is king but insights are scarce, AffinityX has once again stepped to the forefront, unveiling Orchestrate – an AI-driven sales enablement and media orchestration platform poised to revolutionize marketing intelligence. This isn’t just an upgrade; it’s a paradigm shift, designed to bring unprecedented clarity and efficiency to local media teams, […]
AffinityX Unleashes the AX Creative Portal: Revolutionizing Creative Workflow Within HubSpot
In a move set to transform how marketing and sales teams collaborate, AffinityX has officially launched its groundbreaking AX Creative Portal, now seamlessly integrated with HubSpot. This innovative platform promises to streamline the entire creative process, offering a singular hub for campaign development, asset management, and client approvals. For two decades, the tech world has […]
AffinityX partners with DrivenIQ to take audience targeting to the next level
AffinityX Audience Insights Enables Segmentation of Audiences Across All Media — Even Walled Gardens Today AffinityX, the global leader in results-driven marketing and advertising solutions, announced its partnership with consumer identity management company DrivenIQ. “DrivenIQ’s Audience Management Platform and identity graph are key differentiators for our go-to-market offering. This technology enables AffinityX Audience Insights, our […]
AffinityX appoints Jeff Weinhuff as Director of Social Media Advertising
His Performance-Based Social Marketing Framework Will Drive Increased Conversions And ROI AffinityX, the global leader in results-driven marketing and advertising solutions, is pleased to announce the appointment of Jeff Weinhuff as Director of Social Media Advertising. Social media advertising spend is projected to reach $219.8 billion in 2024, and is vital to every AffinityX customer. Weinhuff brings over a […]
AffinityX partners with MindStudio to enable millions of SMBs with AI business applications
Media Companies and Agencies Will Be Able To Implement Custom AI Solutions For SMBs Starting May 2024 According to a recent Visa survey, “Accelerating the growth of small businesses,” SMBs are excited to leverage AI for all types of needs—with 84% of SMBs believing AI will benefit their business. It also points to a need for […]
AffinityX appoints Adam Burnham as Chief Revenue Officer
AffinityX, the global leader in results-driven marketing and advertising solutions, is pleased to announce the appointment of Adam Burnham as Chief Revenue Officer. Burnham brings over a decade of experience with AffinityX, having served in multiple senior leadership roles for the company. His extensive background in the media industry, coupled with his proven track record of delivering […]
AffinityX appoints Thomas J. Ceballos as Senior Vice President of Product and Development
AffinityX, the global leader in results-driven marketing and advertising solutions, is pleased to announce the appointment of Thomas J. Ceballos as Senior Vice President of Product and Development. In his new role, TJ will lead the strategic development of high-impact products, ensuring seamless alignment with market needs and leveraging cutting-edge technology to deliver solutions that […]
Top trends in digital marketing and advertising heading into 2024
As we approach 2024 amid fast-paced changes in ad technology and evolving consumer behaviors, staying up-to-date with the latest trends is crucial for an effective marketing strategy. According to a report from VidenGlobe, “2024 is a time filled with opportunities and challenges like we have never seen before.” Let’s look at the top trends shaping the […]
Maximizing digital advertising for 2024 elections: A guide for advertising agencies and media companies
With the 2024 election season fast approaching, local, county, governor, and state elections are gaining significant visibility. In this blog, we will focus on the power of digital advertising for local candidates, providing strategic insights and best practices to help maximize advertising campaign performance. The Power Of Digital Advertising For Local Candidates Digital advertising has […]
