The online ad industry is in the grips of a fraud crisis. Recent reports indicate that as much as $1 out of every $3 spent on online advertising goes toward fraud – nearly $18.5 billion. That’s an alarming rate, surely, and it has the industry searching for answers and assurances that fraud can be brought under control. …
How Concerned Should the SMB Market Be About Ad Fraud? Read More »
Ad blocking has become a very popular topic in online advertising circles. The practice – in which users download technology that prevents display, video, social and search ads from loading on a page – has been part of the advertising landscape for years now. Yet the conversation has grown thanks to Apple’s announcement that its …
What Does Ad Blocking Mean For SMB Advertisers and Their Partners? Read More »
Bob Provost, the Distinguished Executive-In Residence at Rutgers Business School, recently took to the INMA blog to talk about how media companies should consider hosting and developing websites for their advertising clients. There’s a big opportunity for media companies to diversify their offerings by doing so, while helping their clients remain front and center online. …
You Can Be Your Client’s Web Partner — But You Don’t Have To Do It Yourself Read More »
As we discussed earlier this month, the number of social media channels through which brands can interact with their customers and prospects has expanded dramatically. And while the number has increased, the most significant development is not the volume of social networks, but the ways in which each channel works. The hot new social channels, such …
Empowering Your SMB Clients with Social Media Creative Read More »
At this point in time, every SMB advertiser knows the importance of social media. Facebook has become a crucial part of any company’s web presence, and Twitter is growing in importance. Some may even choose to leverage those platforms’ paid ad models to help expand their audience beyond their existing customers. Marketers have gotten used …
The Emergence of Pinterest and Instagram as Must-Have SMB Ad Tools Read More »
This week, May 4 to 8, is National Small Business Week, an annual event dedicated to celebrating the American entrepreneur. This year’s theme is “Dream big, start small,” and here at AffinityX we know as well as anyone that every revolution starts small. Small and mid-sized businesses are an important part of our local communities and …
This week, Google implemented transformative changes to its algorithm that give preferential treatment to sites it deems mobile-friendly, ranking them higher than sites that are designed for desktop display. Fears of a “mobilegeddon have spread throughout the tech ecosystem, as businesses small to large scramble to comply with the latest change. It’s easy to understand why …
Google’s “Mobilegeddon”: How to help SMBs Survive and Thrive Read More »
Everyone loves tech Ad Age’s big takeaway is that “SXSW is a mishmash, just like the media and marketing industry,” with one of the biggest trends being that “every brand is a tech brand now — or at least wants to be one.” At SXSW, that means big brands like Visa, McDonalds and GE. But …
SXSW Interactive 2015 Update #2: The Hot Trends and What They Mean for SMBs Read More »
The annual South by Southwest Interactive conference can feel like a bit of a circus, even if you’re far from the event. But that doesn’t mean that the panels, presentations and promotions in Austin don’t have any impact on the world of SMB marketing. Here’s a brief look at the news from first few days of …
SXSW Interactive 2015 Update #1: SMB-focused Highlights Read More »
Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …
Facebook’s F8 Conference: Key SMB-focused Takeaways Read More »