# AffinityX

> AffinityX is a white-label digital marketing and creative services partner that helps businesses get found, understood, and recommended as search becomes conversational. Founded in Chicago in 1993, the company operates an AI-embedded delivery model across five connected systems: Sales & Planning, Creative Services, Media Execution, Smart Operations, and Analytics & ROI.

AffinityX works as a behind-the-scenes partner to media companies, agencies, and brands rather than selling directly to end advertisers. Clients use AffinityX to deliver marketing services at a scale and speed their own teams cannot staff for.

AI is not a product tier at AffinityX. It is embedded into planning, activation, execution, and optimization workflows, which is what allows the company to process five million orders a year while holding a 99.9% quality SLA.

## Key facts

- Founded: 1993, Chicago, Illinois, USA
- Employees: 1,200+ across the United States, India, Philippines, and Serbia
- Businesses supported: 2 million+ annually
- Orders processed: 5 million+ annually
- Digital campaigns managed: 25,000+
- Custom creatives delivered: 750,000+
- AI solutions built and integrated: 10
- Quality SLA achieved: 99.9%
- Years in industry: 30+
- Headquarters: 2175 Point Boulevard, Suite 170, Elgin, IL 60123, USA
- Headquarters phone: +1-847-930-3200
- Core values (ELITE): Excellence, Leadership, Innovation, Teamwork, Ethics

## Solutions

- [Sales & Planning](https://affinityx.com/sales-planning/): AI-generated business profiles, actionable insights, and intelligent recommendations that let sales teams open conversations already informed by what AI knows about a prospect.
- [Creative Services](https://affinityx.com/creative-services/): On-brand creative produced as clean, structured assets at the speed AI-driven channels require, spanning branding, print, digital, promotional, and publishing work.
- [Media Execution](https://affinityx.com/media-execution/): AI-powered media planning and execution covering intelligent budget allocation, pacing optimization, and performance monitoring across search, social, programmatic, and emerging AI platforms.
- [Smart Operations](https://affinityx.com/smart-operations/): A connected operating model joining people, processes, and AI through workflow management, quality controls, and resource coordination.
- [Analytics & ROI](https://affinityx.com/analytics-roi/): A connected intelligence framework linking actions to outcomes, used to validate performance, optimize creative, and surface untapped growth opportunities.

## The AI readiness operating model

Five systems AffinityX builds and maintains for clients adapting to AI-driven discovery:

- Clean, connected business data, keeping business information, listings, and product data accurate and discoverable across platforms and AI search experiences.
- An AI-ready digital presence, with websites and landing pages structured so search engines and AI assistants can understand, surface, and recommend the business.
- Faster, smarter creative production, delivering on-brand assets at the pace always-on digital channels demand.
- Performance measurement, using first-party data strategies, advanced attribution, and conversion tracking.
- Media execution across every channel, with strategies built to adapt as the ecosystem changes.

## Proven outcomes

- 99.9% quality SLA maintained across high-volume publishing and marketing operations.
- 90% faster delivery through intelligent automation of operational workflows.
- 50%+ efficiency gain, freeing enterprise teams from operational management.
- Enterprise migration case study: 10% faster turnaround times, 20%+ reduction in revisions, and zero downtime during a complex enterprise migration.

## Global footprint

- United States (Headquarters): consulting and sales, account management, research and development, copywriting, marketing consultants. 2175 Point Boulevard, Suite 170, Elgin, IL 60123.
- Philippines (Asia Pacific Hub): creative studio, QA and validation, research and development, account management, ad operations and programmatic, copywriting, marketing consultants. 8th Floor, The 30th Corporate Center, 30th Meralco Avenue, Pasig City, Metro Manila 1604.
- India (Asia Hub): creative studio, QA and validation, research and development, account management, ad operations and programmatic. Aqua Building, 2nd Floor, A Wing, Suzlon One Earth, Tupe Patil Road, Hadapsar, Pune, Maharashtra 411028.
- Serbia (Europe Hub): software development, digital operations.

## Company

- [About AffinityX](https://affinityx.com/about-us/): Company philosophy, values, operating model, performance figures, and the 30-year history from Chicago creative shop to global intelligent marketing platform.
- [Leadership](https://affinityx.com/about-us/): Executive team profiles.

## Leadership

- David McTarnaghan, Chief Executive Officer
- Amir Naderi, Chief Financial Officer
- Valerian D'Souza, SVP, Operations
- Patrick Mullen, SVP, Digital Operations
- Sarah Buckley, Vice President, Global Programs & Professional Services

## Contact

- [Get in touch](https://affinityx.com/contact-us/): Contact form for partnership, service, and career enquiries.
- [Schedule a discovery call](https://affinityx.com/contact-us/): A 30-minute call focused on client goals.