AffinityX

Manila, Philippines

Digital Media Planner

Responsibilities and Essential Duties:

  • Actively participate in creating Digital Marketing strategies for your clients Advertisers aligned to the expected goals and KPI’s
  • Work in multiple marketing platforms for different media channels (Programmatic Display and Video, Social, Search) to pinpoint available inventory, reach, audience types, etc. which correspond to campaign needs, and incorporate findings into campaign strategy proposal
  • Support client service/sales teams as go-to person for any client feedback or questions related to proposed setup and avails
  • Act as a ‘proposal owner’ who would be a connection between client services, sales, and operations teams
  • Coordinate initial setup of the campaign with individual ad ops managers to ensure proposed strategy is getting implemented
  • Work closely with Ad Operations team to enhance proposal creation turnaround times and accuracy, and introduce industry-based best practices

Candidate Profile:

  • 2+ years of overall experience in Digital Marketing
  • Hands-on experience in Google Ads, Facebook Ads Manager. Knowledge of any DSPs such as The Trade Desk is a plus, but not a must
  • Understanding of audience selection, segmentation, targeting, and/or logic setups, geo-targeting and how it affects campaign reach and performance
  • Understanding of using first- and third-party user segments, in both operational and financial aspects (potential cost increases)
  • Ability to translate client’s descriptive inputs into applicable user segments
  • Expert time management skills and ability to multitask
  • Excellent understanding of the overall Digital Marketing ecosystem
  • Familiarity with US market is a plus, but not mandatory
  • Able to work in afternoon shifts, around US ET work day hours
  • Drop files here or
    Accepted file types: doc, docx, pdf.
    Maximum size 10MB
  • Drop files here or
    Accepted file types: doc, docx, pdf.
    Maximum size 10MB