Manila, Philippines

Product Manager: Programmatic

About AffinityX

AffinityX is the global partner for building, deploying, and scaling marketing campaigns across digital and print platforms for agencies, franchise owners, media entities, creators, and small business groups.

Whether launching a new offering or increasing revenue on an existing product or service, AffinityX’s client-first team delivers the creative, media, production, technology, and training needed to execute with precision and achieve growth goals.

About Our Team

At AffinityX, there is both an “art” and a “science” that come together to power our ability to solve complex marketing challenges.

To build lasting growth, we seek those who think differently and investigate all potential solutions before arriving at a recommendation. Those who are not afraid of change and are deeply connected with a desire to provide stability and solve problems. Those who know that a successful campaign is just as important as staying up to date on the latest industry trends, and thrive on supporting our clients’ success in everything they do.

People who can combine industry knowledge with a passion to serve and care for the enablement of others. We’ll provide a framework for success through training, technology, and processes. We put our know-how to the test for our clients, supporting their needs and providing a truly exceptional customer experience.

Job Summary:

AffinityX is looking for an experienced and passionate Programmatic Product Manager to help develop, manage, and lead innovative and effective solutions that aid our clients in successful revenue growth. The Programmatic Product Manager is the principal authority/master of our programmatic solutions and works to enhance our product portfolio while providing support to our internal teams and external clients. This role is integral to the direction and execution of our company’s future by developing a streamlined process and innovative product list that compliments our robust solution suite.

Product Development

  • Provides strategic thinking and leads the effort on product enhancement and new product development roadmap
    • Leads cross-functional collaboration across sales, finance, apps development, operations, and marketing teams to deliver product launch outcomes
    • Empathizes with Partners and end-clients to prioritize product needs, features, and functionality - represents the voice of these customer types within our organization
    • Identifies product structure, packaging, and pricing - both wholesale and suggested retail
      • Works with finance, Director of Product Management and VP of Product Marketing to finalize pricing
    • Collaborates with operations team leaders to identify staffing/FTE resource needs, and determines product fulfillment workflow
    • Defines key performance indicators for operational excellence of product delivery and KPI/benchmark targets for all products across the programmatic space
    • Trains operations and fulfillment team members on new products (or enhancements) and sets standards within operations teams for product standards with regard to SOPs, KPIs, and performance benchmarks
    • Supports Director of Product Management and VP of Product Marketing during Sales and Partner training and launch meetings
    • Provides leadership with relevant information for product development updates to communicate and plan GTM strategies
    • Manages products, features, and initiatives (small and large) through full lifecycle -- from ideation to launch, nurturing it through continued iteration and growth

Ongoing Product Management:

Oversees Client Engagements w/ Products:

  • Manages client product requests, including creating and updating information for CCRs
  • Create proposals and documentation for CCRs to meet client’s requirements and recommends customized strategies for implementation

Ongoing Product Management & Adherence to Product Standards

  • Keeps up-to-date with industry trends, and product development & updates, and incorporates industry best practices in day-to-day operations 
  • Creates and updates product SOPs and workflow (Customization of SOP per client will be done by the Operations Team) 
    • Manages and maintains product training materials to ensure these are up-to-date and relevant
  • Upholds key performance indicators for operational excellence of product delivery and KPI/benchmark targets
    • Oversees and audits the adherence to product SOPs, KPIs, quality review, and operational performance audits
    • Compiles data to create monthly reports, including analysis for insights, optimizations, and future strategy development
  • Provides ongoing operations support, providing ongoing educational guidance to Operations and the Account Managers
    • Handles level 3 escalations for responsible product category:
      • Captures, tracks, analyzes, and resolves escalations/escalated client requests
      • (1st escalation- job holder/ops, 2nd escalation- Account Manager, 3rd escalation- Product Manager)
      • Utilizes ticketing system to track escalations in specific categories of “People, Product, Process, or Technology limitations & issues
      • Develops solutions for repetitive escalations and works with operational teams to solve/train/update as needed

Skill & Experience Requirements

  • Minimum 5 years as a product manager in a similar role in an agency-like environment
  • Experience with DSPs including Simplifi, The Trade Desk, DV360, Centro Basis, Amazon, and GAM
  • Experience working with DMPs, such as Liveramp or others
  • Experience managing products with proven ability to lead and manage product development from concept to launch
  • Cross-functional management and training experience a plus
  • Google Analytics certification and understanding of GA4
  • Strong project management skills
  • Exceptional interpersonal, verbal & written communications skills (English)
  • Highly organized and detail driven
  • Ability to handle changing priorities and requests from multiple team members
  • Desire to stay current with the latest marketing trends
  • Ability to deliver high-quality technical and training documentation with a keen eye for detail
  • Strong working knowledge of Microsoft Office or Google Workspace

Candidate Profile:

  • Graduate in BA/BSc/B.E
  • Experience: 5 years
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