SME for Programmatic
The Subject Matter Expert (SME) will be the principal authority/ master of our digital products in a dedicated area and provide technical support to our internal and external clients.
The SME for Programmatic will work with teams to monitor, track, and deliver programmatic executions, including assessing performance, average clearing price and optimizing accordingly.
Position Responsibilities and Essential Duties (other duties may be assigned)
- Provide excellent client service and technical support to our programmatic demand clients
- Act as a second-level technical/SME point of contact for technical resolution and become an advisory point of contact for internal and external clients
- Assist clients with PMP setup, troubleshooting, and prepare campaign reporting and analysis
- Work closely with teams to spec out customization opportunities to improve campaign performance and troubleshoot technical issues
- Create and contribute to technical documents and FAQs to document new developments and best practices
- Effectively manage up strategy conversation within teams
- Build strong client relationships with proactive, thoughtful, and poised communication
- Proactively up-sell additional targeting strategies and idea generation
- Contribute, handle or manage all aspects of programmatic campaign implementation, management, and cross-promoting
- Provide proposal builds/media plans for "high value" campaigns in both local media group customers and agencies
- Communicate the value proposition of various programs and provide solutions to technical concepts
- Determine root causes for customer successes and failures
- Work with teams to monitor, track, and deliver programmatic executions, including assessing performance and optimizing accordingly
- Lead or assist in training, mentoring, and developing team members on optimizing and enhancing campaign performance, addressable technology, and media concepts
Education / Experience
- BE/BSc Computer Science degree or equivalent relevant experience
- 3-5 years' experience in digital/online advertising, agency project management, and/or mobile or related environment
- 3-5 years of technical account management experience with a digital/mobile ad sales platform or a DSP
- Experience with online media buying and selling processes has a strong technical aptitude and deep knowledge of the technologies within ad tech including ad serving (CPM/CPA/RTB/ROI), rich media, search management, video, mobile, RTB, google analytics, AdWords, programmatic buying, ad exchanges, and data targeting
- Familiarity with programmatic and DSP platforms
- Knowledge of DCM and various third-party ad serving platforms
- Ability to troubleshoot with DSPs and trading desks and drive resolution from ad calls and responses
- SaaS platform experience: The Trade Desk, SiteScout, AppNexus, DataXu or like Demand Side Platform; Google AdWords, KenShoo, MatchCraft or like PPC platform; SalesForce; BlueKai, Excelate, Proximic or like Data Provider; other AdTech platforms
- Strong technical writing skills and the ability to convey technical concepts for non-technical clients or partners to understand;
- Superior written and oral communication skills
- Results-oriented, highly productive, motivated, excel under pressure, and a problem solver who can multi-task and prioritize effectively
- Motivated, highly analytical and problem-solving skills with attention to detail
- A team player, proven ability to develop a strong relationship with professionals of all levels