SEO Associate
The SEO Associate is responsible for improving website ranking on search engine results pages by employing search engine optimization strategies, including on-page SEO, off-page SEO, keyword research, and link building.
Duties and Responsibilities:
- Creative Production
- Create a solid campaign strategy that would ensure the highest possible ranking and best performance of website pages and articles
- Research relevant and powerful keyword phrases using Google Search, Google Keyword Planner, Semrush, Ahrefs, Authority Labs, and other tools
- Track, monitor, and analyze organic traffic and keyword ranking to improve clients’ visibility within search engines
- Analyze keywords and SEO techniques used by competitors
- Develop link building strategies
- Set up Google Analytics for the website
- Do technical audit, site update, schema update, and other tasks to ensure that the pages are up and running
- Optimize website directories and perform review monitoring
- Prepare detailed monthly reports and campaign performance reviews to enumerate accomplishments and areas for improvement, if there are any
- Make strong, effective campaign recommendations for more client satisfaction
- Stay updated on both white hat and black hat SEO strategies to stay within search engine guidelines
- Process Production
- Brainstorming SEO ideas and concepts
- Collaborating with other members to foster teamwork and drive innovation and change
- Checking and verifying information before sending outputs to QC and to the client
- Acting as liaison between the clients and the copywriters
- Meeting or exceeding SLA
- Other Responsibilities
- Maintaining productivity and accuracy standards for the role and submit to Performance Improvement Plan (PIP) when necessary
- Accepting tasks assigned by superiors and/or Manager with minimal handover
- Regularly coordinating, collaborating, and interacting with team members and other department representatives to ensure cross-learning and continuous improvement
- Abiding by the policies and rules of the company and acting in a professional manner at all times
- Performing/rendering of production reports and other duties or special projects, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this job
Qualifications:
- Bachelor’s degree in Communication, Communication Research, Business Administration (with a focus on digital marketing), Information Technology, Computer Science, and other relevant courses
- Knowledge of and experience doing Search Engine Optimization (SEO) is preferred
- Willing to learn technical SEO and use different tools and platforms
- Can manage multiple projects independently
- Willing to work in different shifts
- Outstanding ability to think creatively and strategically, as well as to identify and resolve problems
- A team player and able to work well in a collaborative environment
- Adapts well to a fast-paced working environment