Orchestrate
Smart Business Tools To Build Better Recommendations
Orchestrate is a connected set of smart business tools that takes the heavy lifting out of winning new clients. From researching a business and identifying opportunities to building media plans and creating client-ready recommendations, Orchestrate helps sales teams move from preparation to presentation in minutes instead of days.
Built to simplify the work behind winning business.
Winning new business often requires hours of research, planning, creative development, and coordination before a client conversation even begins. Orchestrate connects every step into a single workflow, allowing teams to prepare faster, work more consistently, and present with greater confidence. Because every tool shares the same information, insights gathered once power the entire process from business intelligence and scorecards to media plans and creative recommendations.
Business Intelligence in Minutes | Evidence-Based Client Conversations | Automated Media Planning Shared Data Across Every Tool | AI-Powered, Human-Reviewed Outputs | Built by AffinityX
Winning new business takes too much manual work.
Preparing for client meetings often means gathering information from multiple sources, researching competitors, evaluating digital presence, building media plans, and creating recommendations manually. The process is time-consuming, inconsistent, and difficult to scale.
ORCHESTRATE
From research to recommendation
Orchestrate connects business intelligence, digital analysis, media planning, and creative development into one streamlined workflow. Teams spend less time gathering information and more time having meaningful conversations with prospects and clients.
FROM HOURS OF RESEARCH AND PLANNING TO CLIENT-READY RECOMMENDATIONS IN MINUTES
CORE PRODUCTS
What You Can Achieve
with Orchestrate
Connected smart business tools that work together to help teams understand organizations, uncover opportunities, build recommendations, and win more clients.

All the homework on a business—done for you in a single run. Provide a business name, address, and website and receive a complete profile including brand assets, products and services, competitors, audience insights, ratings, reviews, and online presence. What once took hours of research is ready in minutes.
KEY BENEFITS
- Complete business intelligence in one run
- Brand, business, and audience insights in a single view
- One source of truth for every downstream tool
- Ready-to-use profiles for sales and planning teams

Start every client conversation with real evidence, not guesswork. The Digital Scorecard evaluates a business’s online presence across key marketing categories and provides a clear, easy-to-understand report showing what is working, what needs attention, and where opportunities exist.
KEY BENEFITS
- Evidence-based client conversations
- Opportunity identification
- Clear next-step recommendations
- Transparent sources and confidence levels
- Revenue opportunity visibility

The Media Planner builds complete recommendations including channel mix, budget allocation, campaign rationale, audience strategy, and creative direction, all tailored to the specific business and priced to protect margin.
KEY BENEFITS
- Faster plan development
- Consistent, repeatable planning methodology
- Clear rationale behind every recommendation
- Margin-protected, partner-specific pricing
- Industry-specific recommendations
- Client-ready outputs
HOW ORCHESTRATE WORKS
See Orchestrate in Action
Understand the Business
Business Profile gathers brand, business, competitor, and audience intelligence.
Evaluate the Opportunity
Digital Scorecard analyzes online presence and identifies growth opportunities.
Build the Recommendation
Media Planner creates a complete media strategy, budget allocation, and campaign brief with creative direction.
Review & Refine
Teams validate recommendations and tailor them to client needs.
Present with Confidence
Walk into every conversation with data-backed recommendations and a clear plan.
BUILT FOR SALES &
GROWTH TEAMS
Where orchestrate
delivers impact
Faster Sales Preparation
Reduce research, planning, and proposal development time.
More Consistent Recommendations
Standardize planning and discovery across teams.
Better Client Conversations
Lead with evidence, insights, and opportunities.
Scalable Business Development
Prepare for more meetings without increasing workload.
Stronger Recommendations
Connect business intelligence, opportunity analysis, and media planning into a single story.
Shared Intelligence Across Teams
Everyone works from the same information and insights.
Success Stories
Largest Newspaper Publisher in the U.S.
99.9% Accuracy Across 150K+ Tasks Annually
$2M Annual Cost Savings
20% Yearly Efficiency Improvement
Privately Owned Multi-State Newspaper & Digital Media Company, USA
100% Average Efficiency Gain
30% Faster Turnaround Times
Reduced Revision Cycles Across Design Operations
Leading Canadian Community Media Company, Canada
~20% Higher Ad Ratings
~10% Reduction in Revisions on New Builds
Faster Approvals Improving Speed-to-Market
Major U.S. Publisher Operating 120+ Newspapers Across 19 States, USA
10% Faster Turnaround Times
20%+ Reduction in Revisions
Zero Downtime During Enterprise Migration
Major U.S. Regional Newspaper Publisher, USA
~60% Reduction in High-End Rework Effort
200%+ Peak-Day Volume Handling
Faster Ad Cycle Completion Across Regional Hubs
Leading National & Regional Newspaper Publisher, UK
13% Cost Savings from Workflow Transition
20% Operational Scale Increase
Zero Press Deadline Misses in 2025
Leading Supplier in the Promotional Products Industry, USA
99.82% Order Accuracy
99%+ Proof TAT Within 24 Hours
8% Reduction in Cost Per Order
High-Growth Creative Agency, USA
28.6% Growth in 2024 vs. 2023
3× Partnership Expansion Since Launch
Elastic Capacity Supporting Peak-Season Demand
Global Marketing & Print Solutions Leader — 18,000+ Clients Across 27 Countries, USA
“Their clear communication, hard work, and attention to detail made it possible to get the $200K campaign live on time. Amazing work!”
— Sr. Account Manager, Digital Client Services, RRD
163% Team Scale-Up (3 to 29 HCs)
99.9% Quality Score Achieved in 2024
272 Errors Reduced to Just 16 Over 3 Years
Leading Digital Advertising & Media Technology Company, USA
65% Growth in Managed Media Budget
96%+ Campaign Success Rate
$155K in Error Costs Eliminated
Financial Services & Marketing Company, USA
“I am ecstatic with these numbers! Checks in the Mail was up 9.9% to plan, Superstore was up 16.1%, and ABC was up 35% to plan — a solid performance for DTC sales.”
— Rob Palmer, Director of Marketing, Harland Clarke
$9.92M Revenue in First Full Year
189,075 Purchases Driven
2.49 ROAS on $4M Spend
Full-Service Digital Marketing Agency, USA
“AffinityX has been instrumental in our success. Their partnership has empowered us to scale efficiently and effectively — and now, we’re poised for national expansion.”
— Josh Richardson, Founder & Managing Director, Influence Digital Agency
162.4% Revenue Growth in Year One
4 Consecutive Years of Double-Digit Growth
32.25% Revenue Increase in 2025
Spend less time preparing.
More time winning business.
Whether you’re researching prospects, building recommendations, or preparing for client conversations, Orchestrate helps your team move faster with better insights and greater confidence.
30 minutes. Focused. Built around your goals.