About Us

Built on Insights.
Executed Through Intelligent Marketing.

Where creativity meets performance, designed for real, measurable results at enterprise scale.

Intelligent marketing built for modern business.

Modern marketing demands more than great ideas, it requires data-driven creativity, intelligent automation, and scalable execution working in concert. AffinityX exists at exactly that intersection. With 1,200+ employees across the US, India, Philippines, and Serbia, we help 2 million businesses annually, transforming marketing from a cost center into a measurable growth engine. Across creative production, digital marketing, promotional products, publishing, and beyond, our numbers reflect the trust clients place in us every day. 

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Employees
worldwide

0 M+

Orders
processed annually

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Digital
campaigns managed

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Custom
creatives delivered

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AI solutions
built & integrated

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Quality SLA
achieved

0 M+

Businesses
empowered annually

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Years in
the industry

OUR PHILOSOPHY

Human expertise meets intelligent technology.

Marketing today is constantly evolving. Businesses need more than disconnected vendors or standalone tools. They need a connected ecosystem that brings strategy, execution, operations, and performance together.

At AffinityX, we combine experienced marketing experts with embedded AI, intelligent workflows, and scalable operational systems designed to simplify complexity and improve business outcomes. 

AI isn’t treated as a feature layered onto the process; it’s integrated directly into how work gets done.

OUR VALUES

ELITE
Excellence

We aim for awesome in everything we do, passionate about efficiency and continuous improvement.

Leadership

We exceed expectations for our teams and clients alike, leading by example at every level.

Innovation

We harness creativity, dynamism, and intelligent thinking to help clients stay ahead of what’s next.

Teamwork

We collaborate openly across geographies, disciplines, and time zones built on trust, transparency, and partnership.

Ethics

We uphold the highest standards of ethics and integrity in every relationship, every project, and every decision.

WHAT WE DO &
HOW WE DO IT

AI isn’t a feature at AffinityX, it’s how the
work gets done.

AffinityX embeds it directly into planning, activation, execution, and optimization workflows, reducing manual effort, accelerating delivery, and improving decision accuracy at every stage.

Instead of disconnected tools and handoffs, our ecosystem connects strategy to execution in real time, enabling campaigns, creative operations, and intelligent marketing workflows to move faster, optimize continuously, and scale more efficiently.

WHAT THIS LOOKS
LIKE IN PRACTICE

Measurable impact
at enterprise scale.

99.9% Quality SLA
99.9% Quality SLA

Maintained across large-scale, high-volume publishing and marketing operations requiring precision, consistency, and operational reliability.

90% Faster Delivery
90% Faster Delivery

Operational workflows streamlined through intelligent automation dramatically reducing turnaround times while maintaining quality.

50%+ Efficiency Gain
50%+ Efficiency Gain

Enterprise teams are enabled to spend less time managing operations and more time focused on growth, strategy, and performance.

OUR STORY

Over 30 years of creative and marketing excellence.

What began as a focused creative services business in Chicago has evolved into a global intelligent marketing platform trusted by millions of businesses worldwide.

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1993

Founded in Chicago

Built on one idea scale creative excellence without losing craft. People first, always.

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2000

Going Global

Offshore delivery teams launched, enabling scalable 24/7 production support across the US and beyond.

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2010s

Scale Across Every Channel

Expansion across India, the Philippines, and Serbia. Delivering millions of projects annually across digital, print, video, publishing, and social.

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2020s

The Intelligent Platform Era

AI woven into every function: planning, creative, order processing, and analytics.

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Today

Simpler. Smarter. Together.

1,200+ people. 2M businesses supported annually. 10 AI solutions. One connected ecosystem for intelligent marketing execution at scale.

GLOBAL FOOTPRINT

Global presence.
Fast response.

With 1,200+ employees across North America, Europe, and Asia, AffinityX is globally positioned to support your business, wherever you are, whenever you need us.

Global footprint map

United States

Headquarters

  • Consulting & Sales
  • Account Management
  • Research & Development
  • Copywriting
  • Marketing Consultants

Serbia

Europe Hub

  • Software Development
  • Digital Operations

India

Asia Hub

  • Creative Studio
  • QA / Validation
  • Research & Development
  • Account Management
  • Ad Operations / Programmatic

Philippines

Asia Pacific Hub

  • Creative Studio
  • QA / Validation
  • Research & Development
  • Account Management
  • Ad Operations / Programmatic
  • Copywriting
  • Marketing Consultants

LEADERSHIP

The
people
who drive
AffinityX
forward.

Our leadership team brings decades of experience in media, ad-tech, operations, and human capital united by a passion for results and a commitment to our people.

David leads AffinityX with a sharp focus on client outcomes, building partnerships where both sides win.

"Helping customers tackle efficiency and growth challenges, and finding win/win solutions."

David McTarnaghan

CHIEF EXECUTIVE OFFICER

Amir brings financial rigor and strategic clarity to everything AffinityX does grounding growth in data and discipline.

"Leveraging data and analytics to achieve strategic goals and enhance our clients' success."

Amir Naderi

CHIEF FINANCIAL OFFICER

Valerian runs the engine that powers AffinityX at scale building teams that deliver with precision, speed, and a genuine commitment to client value.

"Building high-performing teams that drive customer delight, innovation, and enriched value for our clients."

Valerian D'Souza

SVP, OPERATIONS

Patrick ensures that every client experience is seamless, consistent, and built for the long term from onboarding to day-to-day delivery.

"Operational excellence isn't a department — it's a mindset we bring to every client relationship."

Patrick Mullen

SVP, DIGITAL OPERATIONS

Sarah leads global programs and professional services, driving client projects and internal initiatives from strategy through execution. She keeps teams aligned, priorities clear, and work moving on time and scope, from kickoff through launch..

"Great work doesn't happen by accident — it happens when clear direction, accountability, and disciplined execution turn strategy into results."

Sarah Buckley

VICE PRESIDENT, GLOBAL PROGRAMS & PROFESSIONAL SERVICES

Want to know more
about AffinityX?

We’d love to connect, whether you’re exploring a partnership, a career, or just want to learn more.

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