Accreditation Ensures Highest Level of Quality Management at the Company’s Pune and Manila Offices
Affinity Express, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has received the ISO 9001:2015 and 27001:2013 certifications for its Global Advertisement Services Private Limited (GASPL) and Affinity Express India Pvt. Ltd. (AEIPL) units located in Pune, India and Manila, Philippines. The company’s AffinityX and Idea Customs Solutions units are both included within the certification, making Affinity Express one of the few services companies supporting publishing, printing and advertising sectors to have received these certifications.
ISO standards are used by companies operating in a variety of sectors, including health and safety, food, climate change, water, and services. ISO 9001 is a standard that sets the requirements for quality management systems, helping businesses and organizations to be more efficient and improve client satisfaction. Affinity Express had previously earned a certificate in ISO 9001:2008 and was proactive in updating its quality management system to align with this latest iteration of the ISO standard.
Meanwhile, the ISO/IEC 27001:2013 standard specifies the requirements for establishing, implementing, maintaining and continually improving an information security management system (ISMS) within the context of the organization. The certification means that Affinity Express’s production systems, data centers and infrastructure adhere to strict security guidelines, which is crucial for Affinity Express and its clients, especially when passing information to the international facilities for creative production.
"These ISO certifications recognize the focus on quality, efficiency and security we put into our facilities. The latest ISO 9001 standard is based on continual improvement, which is a core value at our company. Our goal is to help our marketing services channel partners provide the solutions their customers need. We hold ourselves to the highest standard in order to supply clients with the best possible operations, creative and advertising support, with fast and efficient turnaround times."
— Ken Swanson, CEO of Affinity Express
Affinity Express’s commitment to quality and client satisfaction is further bolstered by certifications in Google AdWords, Analytics, and DoubleClick Studio, covering Campaign Manager, Bid Manager, TrueView Ad Exchange for Buyers, and Ad Exchange (Publisher). The company has also been honored with the International ICT Award for “best emerging IT/BPM company for creatives” in both 2015 and 2016, as well as the EMC Transformers Award for leadership in backup and disaster recovery.
