Influence Outdoor Hospitality / Influence Digital Agency
(In partnership with AffinityX)
Influence Outdoor Hospitality and Influence Digital Agency, in partnership with AffinityX, deliver scalable, white-labeled digital marketing solutions designed to help small and mid-sized businesses grow predictably. Our model combines data-driven advertising, proven execution frameworks, and disciplined operational delivery to simplify the complexity of digital marketing while maintaining quality and performance at scale.
The Account Manager owns the post-sale execution lifecycle for assigned partner accounts. After Sales closes a campaign, the Account Manager converts the sale into executable orders, coordinates the collection of required partner-provided inputs, drives the creation of campaign deliverables through internal teams, secures partner approvals, and ensures operations can build and launch campaigns accurately and on time.
This role serves as the operational bridge between sales commitments, partner collaboration, and operations execution. It is an execution ownership role with direct accountability for campaign readiness, launch accuracy, and partner communication.
Position Responsibilities and Essential Duties:
(Other duties may be assigned)
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Post-Sale Handoff Intake and Order Creation Once a deal is closed by Sales, the Account Manager assumes ownership of execution. They review all campaign details for completeness and feasibility and create or validate orders in internal systems so operations teams receive clear and accurate build instructions.
This includes confirming products and tactics, budgets and impression volumes, flight dates and pacing expectations, targeting parameters, campaign objectives, and tracking requirements. Discrepancies are resolved before any build work begins. - Partner-Provided Inputs Collection The Account Manager is responsible for requesting, organizing, and validating all inputs that must be provided by the partner. These may include brand guidelines, creative assets, offers, promotional language, web or landing page information, business priorities, targeting constraints, tracking access, and approval contacts.
- Deliverables Coordination Using partner-provided inputs, the Account Manager coordinates the production of campaign deliverables through internal or offshore teams, including ad copy drafts, creative assets, campaign specifications, and tracking documentation. The Account Manager owns timelines and alignment with launch requirements.
- Partner Approval Management The Account Manager manages the approval process for deliverables requiring partner sign-off prior to launch. They route drafts, collect feedback, coordinate revisions, and confirm final approval before campaigns proceed.
- Build Handoff and Launch Coordination The Account Manager delivers complete build instructions and approved materials to operations teams, coordinates launch timelines, and confirms campaigns go live as scheduled.
- Ongoing Account Health Oversight The Account Manager maintains visibility into account health, aligns with operations teams, and coordinates corrective actions when risks or issues arise.
- Monthly Reporting and Performance Communication The Account Manager owns monthly reporting and performance communication for assigned partners.
- Relationship Development and Account Growth The Account Manager builds long-term partner relationships and identifies appropriate upsell opportunities. An upsell plan will be coordinated with the help of the director of product activation and others - goals will be set based on assigned accounts.
- Tertiary Responsibility Direct Sales Activity As capacity allows, the Account Manager will conduct outbound outreach to company-supplied leads.
- Cross-Functional Communication The Account Manager maintains consistent communication with leadership, Sales, and operations teams.
KPIs:
- Retention & Account Health: Achieve and exceed a 95% retention rate by maintaining consistent partner communication and proactive risk identification.
- Operational Excellence: Maintain high order quality and approval efficiency to ensure 100% on-time launches and reporting delivery.
- Strategic Growth: Drive account expansion and increase average deal size by identifying and executing upsell opportunities.
- Workflow Mastery: Transition from guided learning to full independence within 60 days, demonstrating total ownership of intake and coordination.
- Partner Participation: Increase sales representative engagement and participation rates through effective collaboration and process improvements.
Education/Experience:
- Bachelor’s degree in Business, Marketing, or equivalent.
- 3–5 years of experience in digital/online advertising, agency/client project management, or a related mobile/ad-tech environment.
- Technical Proficiency: SaaS platform experience (e.g., The Trade Desk, Google AdWords, Salesforce, or similar DSP/PPC platforms) is a plus.
- In-depth understanding of online marketing tools and social media platforms
- Strong work ethic and time management skills.
- Ability to follow instructions and work independently on projects.
- Exceptional written and oral communication; proven ability to manage complex processes and analyze data under pressure.
- Result-driven team player with strong problem-solving skills and the ability to build relationships with professionals at all levels.
- Ability to multitask and meet strict deadlines.
- Ability to travel as needed.