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AffinityX celebrates 30 years

AffinityX, an industry-leading provider of digital marketing, advertising, creative, and print solutions, proudly announces its 30th anniversary as a trusted partner to global brands and agencies. For three decades, AffinityX has delivered high-quality solutions, helping businesses execute with precision to achieve their business goals.

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The evolution of AffinityX

1993

  • Founded as "Voyager Now"
  • Champion CFO visited our factory in India, and asked to utilize our staff to design for Champion and Hanes
  • Hired the first 3 employees out of India
  • Developed a pre-internet, satellite-based transmission system to transfer files between India and New York
  • Developed the embroidered "C" for Champion, which appeared on the basketball jerseys of the Dream Team basketball team: Michael Jordan, Magic Johnson, Charles Barkley, Patrick Ewing, and Karl Malone

1994

  • Opened Pune, India office
  • Designers continued to design for Champion and Hanes

1995

  • Deployed the first radio modem mast, at 64kb transmission, to “line of sight” earth station connection
  • Captured Lands End and Cintas Accounts

1999

  • Developed a business transaction website enabling small, credit card customers to purchase self-serve orders for promotional products, sporting goods, and uniform dealers

2000

  • Rebranded and registered Voyager Now as "Affinity Express"
  • Launched the original Affinity Express website. This site enabled customers to render screen prints and embroidery designs for online design approval. This was the FIRST online proofing system, to our knowledge!
  • Opened an embroidery and print fulfillment center in Sanborn NY for distribution

2001

  • Secured a large-scale partnership with Kinko’s that provided document creation services for 500+ stores
  • Lost hundreds of customers in the World Trade Center terrorist attacks. Nearly all business decisions came to a screeching halt for 6 months.

2005

  • Secured our first newspaper customer, the Los Angeles Times
  • Secured Office Depot and Staples as clients

2006

  • Acquired by Ayala, the Philippines' oldest and largest conglomerate
  • Secured our first large traditional print client (ADVO), which later became part of Valassis

2007

  • Opened Manila Philippines Office
  • Added a brand tagline to Affinity Express: "Outsourced Graphic Solutions"
  • Deployed AESB, a proprietary technology for newspaper partners
  • Set up McClatchy on AESB

2008

  • Set up Sun-Times News Group on AESB

2009

  • Updated brand tagline of Affinity Express to "Transforming Advertising and Marketing Production"

2010

  • Opened an office in Pune India under GASPL
  • Awarded a Global Services 100 Award: Leadership in Global IT and BPO

2011

  • Awarded a Global Services 100 Award: Leadership in Global IT and BPO

2012

  • Awarded a Global Services 100 Award: Leadership in Global IT and BPO
  • Established a new brand "Idea Custom Solutions" to distinguish the print side of the business

2013

  • Awarded a Global Services 100 Award: Leadership in Global IT and BPO
  • Launched digital display advertising fulfillment services

2014

  • Launched website development services with Vistaprint
  • Introduced copywriting as a new service offering
  • Introduced Marketing Consultants as a new custom services offering
  • Launched search advertising and fulfillment services
  • Partnered with Centro (now Basis) as a DSP provider for programmatic ad campaigns
  • Rebranded from "Affinity Express" to "AffinityX", and introduced a new tagline: "Every Revolution Starts Small"
  • Updated the Idea Custom Solutions logo
  • Launched Pagination Services with Sun-Times News Group and Post Media

2015

  • Launched Social Media advertising and fulfillment services
  • Partnered with Simpli.fi, a DSP provider for programmatic ad campaigns
  • Launched AudienceX, bringing full-service programmatic advertising and proposal creation to the local market
  • Awarded the International ICT Awards for Best Emerging IT/BPM Company for Creatives

2016

  • Launched the new Customer Success Team, providing sales enablement expertise to our AudienceX partners
  • Awarded the second 2nd consecutive “Best Emerging Company for Creatives” Award

2017

  • Transitioned to HTML5 creatives
  • Introduced IDEA Titan®, a proprietary Order Management System technology
  • Won three awards, Also received ISO Certifications
  • Partnered with The Trade Desk, a DSP provider for programmatic ad campaigns
  • AX parent company Ayala made Forbes 2000 list of World’s Best Employers
  • Honored as a Hall of Fame winner for the International ICT Award
  • Honored as the Best Filipino-Owned Company of the Year for the International ICT Award

2018

  • Awarded the second consecutive Best Filipino-Owned Company of the Year Award
  • Updated brand tagline to "The Power Behind the Biggest Names in Local"

2019

  • Opened an office in Serbia
  • Recognized as a Premier Google Partner

2020

  • Launched a newly redesigned AffinityX.com website
  • Recognized as a Facebook Marketing Partner

2021

  • Announced a strategic partnership with Advisr
  • Introduced customized, new proposal decks for all AudienceX Partners
  • Launched TikTok, Snapchat, and LinkedIn advertising and fulfillment services
  • Opened an office in Tunisia

2022

  • Launched Chat to Conversion advertising and fulfillment services

2023

  • Introduced new Creator Innovation services to the marketplace

Brand evolution

1993-1999

2000-2007

2007-2009

2009-2014

2012-2013

2014-present

2014-2018

2018-2024

2024-present

AffinityX is a global provider of industry-leading digital marketing, advertising, creative, and print solutions, working to generate exceptional, measurable results for every client.

Our adaptive, customer-first approach pairs the best talent with strategic solutions, working to streamline multiple processes, technologies, and platforms to help businesses develop efficiencies and achieve success.

For 30 years, AffinityX has served as an extension of team like yours, and is uniquely positioned to meet your business goals and help you grow!

News_AffinityX-Celebrates-30-Years_v1_2024-10-03-2

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AffinityX celebrate 30 years of innovation.
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