Boost holiday success with location-targeted advertising
US holiday retail sales are forecasted to reach $1.3 trillion in 2022 Despite the rise in online shopping, in-store shopping is still incredibly popular and builds targetable online data points Location-based targeting can help businesses reach consumers at specific moments in their shopping journey Layering demographic, behavioral, and 1st-party data with location-targeted ad placements enhances […]
AffinityX now offers LinkedIn, TikTok and Snapchat Advertising
AffinityX is pleased to introduce our latest social media advertising solutions – LinkedIn, TikTok, and Snapchat. This expanded range of digital tactics offers AX partners and SMB the opportunity to reach the engaged social communities. “Although we’ve had a lot of success advertising on massively popular and established platforms such as Facebook, Instagram, and YouTube, […]
AffinityX and Advisr announce partnership
Real-Time Data-Driven Recommendations AffinityX is pleased to announce a partnership with Advisr, Inc. to utilize their algorithm-based media recommendation engine for its partners, which instantly delivers data-driven sales strategies and outputs client-ready presentation materials in real time. Advisr’s new technology is designed to leverage data and automation to accelerate sales velocity, increase deal size and […]
Helping agencies thrive in 2021: Q&A with AffinityX
Last year, businesses of all sizes and across industries, from bespoke shops and start-ups to international holding companies, were stretched thin. Then sweeping changes were implemented when COVID hit, especially at SMBs and agencies. As a result, their clients and customers reacted out of impulse and fear and halted spending to stop the bleeding. While […]
Save journalism. Boost gross profits. Here’s how.
How to boost margins up to 40% to help preserve journalism at a time of crisis Journalism is more vital than ever. So is your media company’s economic survival. You face challenges from declining ad revenue to operating under lockdown and beyond. All of this on top of the systemic cost pressures you have already […]
Local media companies are running out of time
By Adam Burnham, Senior Vice President, Interactive Sales and Services at AffinityX. Local media companies are running out of time. Please don’t take that as a death knell (despite their well-reported struggles). What I mean is their employees actually need more time in their day, their week, their year to succeed in a highly competitive […]
AffinityX recognized as a premier Google partner
Company also earned ‘Specialization’ status in Google Search Advertising. AffinityX, the white label creative and marketing services partner behind the biggest names in local marketing, has been named a Premier Google Partner. AffinityX has been recognized as a leading company for developing and maintaining successful online advertising campaigns for its clients’ customers. Google Partners have […]
The fight to save local news
New Jersey’s Governor also recently took the unprecedented step of allocating state funds to support community journalism, and at the federal level, lawmakers are debating whether to make it easier for news organizations to gain tax-exempt status. In other words, legislators are waking up to the fact that local news is in danger of extinction […]
SaaS advertising solutions for SMBs — not as turnkey as they’d hope, but you can help
The Chief Marketing Officer of Viant, Jon Schulz, recently wrote an interesting piece in MarTechSeries titled “The Ad Industry’s Focus on Scale Has Ignored Small Businesses.” Schulz makes the point that small- and medium-sized businesses (SMBs) — which make up 99% of all private sector businesses in the US — are largely neglected by the […]
Google’s new algorithm change rightly recognizes original reporting and local journalism
Google recently announced that its search results for news articles will now highlight those that it identifies as “original reporting” and keep them in a “highly visible position” for longer — as well as enlist more than 10,000 human raters to identify and reward such articles. Traditionally, when someone searches for a news story on […]
