The growing opportunity for small agencies
The rise of technology has democratized the advertising landscape. Agencies no longer need to be among the largest holding companies to have global reach and cutting-edge capabilities. As The Drum recently pointed out, big brands are very interested in handing their budgets over to smaller agencies these days, given that these firms often have the same […]
Amid local startup growth, there is opportunity for media providers
The marketing industry is currently ripe with innovation, with lots of startups looking to cash in on a growing field, especially in local digital advertising. There are “buckets” of money going toward scaling enterprise technology down to the SMB level, according to Neal Polachek, an advisor to the Local Search Association (LSA), speaking in a recent […]
Facebook’s Self-Serve Ad Creative can’t be SMBs’ only choice
Facebook has risen from questionable marketing platform to one of the dominant powers in digital media in a relatively short period of time. And while the platform made $27 billion in ad revenue in 2016, it has ambitions to venture into creative services as well. The platforms’ Creative Hub allows marketers to build and test mobile […]
Will virtual assistants cause a seismic shift in seo strategy?
If you spent any time around the holidays camped out in front of a TV set, you likely saw commercials for virtual assistants. This new device segment is exploding, thanks in large part to the competition between Amazon’s Echo and Google’s Home products. Of course, as products grow in popularity with consumers, they grow in […]
For local media to thrive, it must identify new customers and products in 2017
The widely-perceived story on local media is that it’s hurting, with organizations that once dominated local markets having ceded much of their ad revenue to digital companies such as Facebook and Google. But that’s an easy take on a more complicated story — one that actually provides ample opportunity for many local media players. In the […]
Digital publishers are feeling the revenue pressure, but help is on the way
Online publishing is a tricky industry, especially for legacy print publications that long relied on subscriptions and pages of ad revenue. Today, these publications are trying to determine how to maximize their revenue while continuing to publish high-quality content and deliver a positive user experience so that they maintain readership. While those core top-level goals […]
AffinityX wins three awards, including creative hall of fame honor, at the international ICT awards Philippines
Also Named Best Company of the Year for Animation & Game Development and Best Filipino-Owned Company AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been inducted into the International ICT Awards Philippines Hall of Fame in recognition of the company’s excellence and outstanding […]
Affinity Express receives ISO certifications for Creative Production Units
Accreditation Ensures Highest Level of Quality Management at the Company’s Pune and Manila Offices Affinity Express, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has received the ISO 9001:2015 and 27001:2013 certifications for its Global Advertisement Services Private Limited (GASPL) and Affinity Express India Pvt. […]
For SMBs, DIFM & DIWM are the best ways to spend on social
Social media has changed the way that brands and businesses communicate with consumers. Whereas marketers historically directed a conversation toward the consumers, social media has given consumers the ability to speak directly back to the brands, as well as to each other about brands. This has also created a democratized landscape, where every brand stands […]
With new tv viewing habits, SMBs must explore online video
TV is often the first channel many advertisers turn to, especially in local markets. But changes in TV consumption have forced many advertisers, large and small, to think differently about how they approach TV advertising. One growing trend is the “cord nevers,” a subset of viewers who have never paid for a cable or satellite subscription. This […]
