It’s still too early for local publishers to give up on display
To many internet users, the first kind of online ads that come to mind are display ads, the familiar units that have historically been placed at the top of page or running along the sides. Yet despite their ubiquity, many publishers are abandoning display ads altogether, instead opting for sponsored sections, branded content and new, alternate revenue […]
The 2018 local advertising opportunity lies in digital
Local ad spending is on the rise, according to the latest forecast from BIA/Kelsey. In 2018, the local ad market will hit $151.2 billion, a 5.2% increase from 2017. That incredible figure is both the largest annual increase in five years and approximately 70 percent of the total $214.94 billion that eMarketer expects will be spent on […]
The ways marketing vendors fail to deliver to SMBs and how to avoid them
The shift to digital media has created a bit of an obstacle for SMB advertisers. Rather than buy ads in newspapers, on TV or on radio stations, these businesses must now figure out how to get their ads visible to consumers across a mix of local and national websites and apps. As a result, SMBs […]
Agencies big and small working smarter in the pay for performance era
P&G’s Marc Pritchard kicked off a season’s worth of headlines with a speech at IAB’s annual leadership meeting in early 2017 when he “put his agencies on notice,” in a public demand for transparency from the entire digital advertising infrastructure. “The days of giving digital a pass are over,” he said. By now Mr. Pritchard’s […]
AffinityX parent company Ayala makes Forbes 2000 list of world’s best employers
AffinityX the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs) and other local marketers, is pleased to announce that its parent company, Ayala, has been named to Forbes magazine’s first-ever Global 2000 list of the World’s Best Employers. Ayala is ranked as the 18th best employer among all public companies in […]
Video offers SMBs opportunity outside of social
Facebook and Twitter are immensely popular with SMBs. In September, eMarketer published findings that they were the two most popular marketing channels for SMBs, with 80% of respondents to a survey saying they used Facebook and 51% using Twitter. The same poll found that the use of newspapers (17%) and television (10%) is flagging among SMBs. Meanwhile, […]
Acquiring digital capabilities is easier than ever for agencies
Agencies are an integral part of the advertising industry, responsible for helping bring clients’ creative ideas to life and then acquiring the media to put those messages in front of consumers. Historically, agencies have adapted with the shifts in media consumption, moving from print to TV and beyond. But with digital media advancing so rapidly […]
What does Apple’s advertising uproar mean to SMBs?
Apple has earned the ire of advertisers lately with its plans to alter the cookie policy for its Safari browser on mobile. The main change is that Apple will delete all cookie data after 24 hours, where in the past marketers and ad tech providers could access cookie data for 30 days. Six major advertising […]
Agencies can serve SMBs without fear of technology replacing them
Advertising and marketing software continues to revolutionize the way that brands deliver their messages to consumers. As digital media has altered the way that consumers consume content, it has made this software all the more important, which has attracted investment and Wall Street attention. Across many industries, the influx of software has removed middlemen from the […]
As technology advances, SMB issues remain static
Dramatic shifts in media consumption have changed the channels through which SMBs can interact with both their existing customers and prospects. Print, TV, radio and out-of-home are still viable, but digital has altered the reach and targeting capabilities for advertisers of all sizes. While digital is firmly established, it continues to evolve at a fast […]
