AffinityX brings connected TV to its suite of advertising products
The late great Stephen Hawking once said “We are all now connected by the Internet, like neurons in a giant brain.” And now, we can all connect with endless reams of streaming content through Connected TV (CTV). Connected TV helps advertisers looking to reach viewers — including both cord-cutters and cord nevers — who make […]
AffinityX introduces search engine optimization and call tracking for Google PPC
In order for small businesses to compete with other small businesses — as well as big corporations —SEO can be transformative: 74 percent of internet users are performing local searches and 76 percent of people who search for something nearby on their smartphones visit related businesses within a day. Local media companies, ad agencies and other marketing services providers […]
Rev Up Your Digital Advertising with Dynamic Ads for Auto Dealers
According to eMarketer, 12.9 percent of auto industry ad budgets in 2017 went to digital. Spending is expected to increase by 17.6 percent in 2018 and continue to grow by double digits through 2021. In fact, the percent of ad budgets spent on digital versus traditional campaigns is higher than in any other category except […]
Programmatic recruitment advertising is a game-changer
Recruitment advertising (or “job ads”) has been around as long as, well — jobs. From “help wanted” signs in store windows to newspaper classifieds, job listings have always been essential to employers to attract the right talent. Then along came the Internet, which radically turned recruiting on its head. Sites like Monster.com, CareerBuilder, Craigslist, SimplyHired […]
Ads.Txt is gaining momentum: Are you on board, publishers?
Launched by the Interactive Advertising Bureau (IAB) last spring, ads.txt is growing in importance. The concept is that publishers host a file on their servers which lists all the companies that are authorized to sell their inventory. Buyers can then validate the sellers they are purchasing from to avoid spoofed domains and arbitraged inventory. Sounds […]
Takeaways from borrell associates’ local online advertising conference
Borrell Associates held its Local Online Advertising Conference at The Grand Hyatt in New York City recently and focused on hot-button themes such as local programmatic advertising, video advertising, SEM/SEO, packaging digital services, the best OTT strategy for “local,” Facebook‘s latest plan for local news and much more. AffinityX’s Carolyn Baird, vice president of business […]
The creative antidote: How WPP’s mindshare and AffinityX both approach media planning for clients
WPP’s Mindshare, the global media agency network, just announced a new service for clients — Mindshare 24 — designed to deliver a media plan within 24 hours of receiving a brief, by pulling in global team members to collaborate on ideas overnight. That’s a great offer for Mindshare’s enterprise clients. We totally agree with their point of […]
An effective facebook strategy requires paid media
Advertisers of all sizes know that Facebook is an easy way to reach and engage consumers. In the past, this has been particularly helpful for small and mid-sized businesses (SMB), as well as brands marketing on a local level. These businesses could start their own pages, gain followers and then message target audiences to stay […]
“Style automation” isn’t synonymous with sophisticated advertising
Perhaps the biggest impact that technology has made on the advertising space in the past five years is automation. Media planning and buying are no longer the laborious processes they once were, as advertisers large and small can use software to help them find their audiences online, buy ads and deliver messages to consumers in […]
Reality check: Facebook’s algorithm change isn’t a death blow to local businesses
Recently announced algorithm changes at Facebook have thrown many businesses and publishers into a tizzy. And understandably so. On January 11, Facebook confirmed that its news feed would begin deprioritizing their content in favor of posts that users’ friends and family share and comment on. “As we roll this out, you’ll see less public content like […]
