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Why sales enablement strategy + technology = increased ad revenue

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DISTRIBUTOR ADOPTION

64%

On-Time-To-Manufacturing

SUPPLIER BENCHMARK

78%

Suppliers utilizing AI

SMB AVERAGE

76%

Small business adoption

While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company?

News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and digital video quickly doing the same for traditional television.

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