Digital Campaign Specialist
Job Description: Campaign Performance Manager
The Campaign Performance Manager is primarily responsible for the campaign performance across search, social and display advertising channels.
Duties & Responsibilities: (other duties may be assigned)
- Own overall campaign performance for AX accounts across all channels of advertising and marketing
- Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI
- Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
- Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets
- Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success
- Work with Ad Ops to manage & optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently
- Review campaign reports to assess campaign strengths and weakness and identify areas for improvement
- Provide regular analysis and insight on campaign delivery, management and new campaign strategy development
- Liaise with various teams including ops (search, programmatic and social teams), account management, product/ SMEs to meet and exceed goals
- Maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing, & advertising best practices, advertising platforms, features, and internal products and service offering
Required Skills & Experience:
- At least 3+ years relevant experience in Digital Operations or Marketing Position
- An expert in at least two of the following ad platforms: Google Ads, Facebook Business Manager, TTD, Simpli.fi, Basis, Amazon Campaign Manager, TikTok, LinkedIn and Site Impact
- Must be able to coordinate and communicate effectively across multiple teams to deliver the desired outcome
- Prior online ad trafficking and programmatic media campaign build experience
- Motivated, highly analytical and problem-solving skills with an attention to detail
- Strong time management and organizational skills with the ability to multitask & thrive in a fast-paced environment
- Excellent client service, verbal and written communication skills
- A team player, strong desire to contribute and proven ability to develop strong relationships with teams of all levels
Bonus Skills & Experience:
- Google Tag Manager Experience and understanding of tags, triggers and setup
- Google Ads Certified
- Reporting Experience with Google Analytics (GA360) and GA4
- Any other industry certifications in Digital Marketing i.e.: Simpli.fi Bullseye 101 & 102
- Working knowledge of HTML, CSS and JavaScript