United States

Digital Campaign Specialist

Job Description: Campaign Performance Manager

The Campaign Performance Manager is primarily responsible for the campaign performance across search, social and display advertising channels.

Duties & Responsibilities: (other duties may be assigned)

  • Own overall campaign performance for AX accounts across all channels of advertising and marketing
  • Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI
  • Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets
  • Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success
  • Work with Ad Ops to manage & optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently
  • Review campaign reports to assess campaign strengths and weakness and identify areas for improvement
  • Provide regular analysis and insight on campaign delivery, management and new campaign strategy development
  • Liaise with various teams including ops (search, programmatic and social teams), account management, product/ SMEs to meet and exceed goals
  • Maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing, & advertising best practices, advertising platforms, features, and internal products and service offering

Required Skills & Experience:

  • At least 3+ years relevant experience in Digital Operations or Marketing Position
  • An expert in at least two of the following ad platforms: Google Ads, Facebook Business Manager, TTD,, Basis, Amazon Campaign Manager, TikTok, LinkedIn and Site Impact
  • Must be able to coordinate and communicate effectively across multiple teams to deliver the desired outcome
  • Prior online ad trafficking and programmatic media campaign build experience
  • Motivated, highly analytical and problem-solving skills with an attention to detail
  • Strong time management and organizational skills with the ability to multitask & thrive in a fast-paced environment
  • Excellent client service, verbal and written communication skills
  • A team player, strong desire to contribute and proven ability to develop strong relationships with teams of all levels

Bonus Skills & Experience:

  • Google Tag Manager Experience and understanding of tags, triggers and setup
  • Google Ads Certified
  • Reporting Experience with Google Analytics (GA360) and GA4
  • Any other industry certifications in Digital Marketing i.e.: Bullseye 101 & 102
  • Working knowledge of HTML, CSS and JavaScript
  • Drop files here or
    Accepted file types: doc, docx, pdf, Max. file size: 10 MB.
      Maximum size 10MB
    • Drop files here or
      Accepted file types: doc, docx, pdf, Max. file size: 10 MB.
        Maximum size 10MB