Cannes takeaway: Digital is fueling Ad creativity evolution
The annual Cannes Lions International Festival of Creativity was held June 18-25, drawing global advertisers, agencies, celebrities and tech companies to honor the very best in advertising, creativity and media. A total of 26 Grand Prix awards were presented to winners, highlighting eye-catching and engaging creative across several media. One big story from this year’s festival was […]
Bypassing the hurdles to bring Programmatic to SMB advertisers
Programmatic has remained one of the hottest trends in digital advertising over the past five years, but the increased spending and popularity haven’t come without difficulty or controversy. The latest struggle is on the agency side, where many shops are sprinting to keep up with client demand, trying to integrate programmatic ad buying across their […]
AffinityX wins second consecutive “Best emerging company for creatives” honor at the international ICT awards Philippines
(Marketwired – Apr 8, 2016) – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been distinguished as the preeminent creative company in the information technology and business process management (IT-BPM) industry in the Philippines, taking home the “Best Emerging IT-BPM Company for Creatives” award […]
Is cost-of-sale too costly for ad tech?
How many VC-backed companies can sustain growth at such a high cost of sales? That’s the question recently posed in an interesting MediaPost commentary by Kelly Wenzel, the CMO of Centro, a digital advertising software provider and DSP. As Wenzel points out, it’s quite difficult for the advertising technology industry to continue to scale. This illustrates a need […]
Vantage points: How can local businesses fight national competitors
Local advertising used to mean just that: small or mid-sized businesses (SMBs) trying to reach consumers in their local markets. No more. Today’s SMBs must compete in the “New Local”– a battleground where the SMB’s message must compete against powerful national brands for mind share, especially in digital advertising. The good news? A new generation […]
Churn remains a problem, but solutions arise for SMB service providers
Advertising service providers face a huge challenge when it comes to recruiting new SMB customers in a highly competitive market. But new customers represent only part of the revenue challenge. In truth, advertiser retention is a major issue for all who serve SMBs. The good news is that while this churn can not be prevented, […]
Now is the time for newspapers to lead smbs into digital advertising
Newspapers have struggled for years with declining ad sales, but expectations of continued growth at the local level, coupled with the ability to easily offer digital advertising services, represent a clear path to turn around those losses. In a recent speech at the Key Executives Mega-Conference, media analyst Gordon Borrell called newspapers “marketing powerhouses,” noting that his […]
How SMBs can tap into tent-pole events through social media
Advertisers often focus on the major tent-pole events throughout the year, devising campaigns and TV spots for moments that capture the public’s attention. The Oscars are the latest example of a major water-cooler conversation-worthy event, a list that also includes March Madness and this summer’s Olympics.While these events are prime targets for major advertisers, there’s […]
Why sales enablement strategy + technology = increased ad revenue
While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company? News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and […]
How the SMB/Local advertising community can avoid ‘Bad Ads’
Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim past ads. Believe it or not, image is also important to the software necessary for serving those ads, as failing to meet certain creative standards may actually prevent ads from […]
