Vantage Points: How Can Local Businesses Fight National Competitors

Local advertising used to mean just that: small or mid-sized businesses (SMBs) trying to reach consumers in their local markets.

No more. Today’s SMBs must compete in the “New Local”– a battleground where the SMB’s message must compete against powerful national brands for mind share, especially in digital advertising.

The good news? A new generation of providers are offering SMB owners the tools to win against the giants and bring more business to Main Street USA.

Read more on the BIA/Kelsey blog