AFFINITYX APPOINTS ADAM BURNHAM AS CHIEF REVENUE OFFICER
By Marketing / January 26, 2024
ELGIN, IL (FEBRUARY 27, 2024) - AffinityX, the global leader in results-driven marketing and advertising solutions, is pleased to announce the appointment of Adam Burnham as Chief Revenue Officer. Burnham brings over a decade of experience with AffinityX, having served in multiple senior leadership roles for the company. His extensive background in the media industry, coupled with his proven track record of delivering results, makes him the perfect fit to lead AffinityX's revenue generation efforts.
Since he first joined the team, Burnham has been instrumental in fostering the growth and development of the AffinityX digital division, now representing over 70% of the company's total revenue. Burnham has been prolific in building teams within AffinityX that exemplify AffinityX's values around excellence, leadership, innovation, teamwork, and ethics.
Burnham's focus on empowering our clients' growth through strategic, creative, data-driven advertising solutions includes the innovation of AudienceX. This product offering provides comprehensive strategies and results-driven solutions for local media advertising that set the industry benchmark for excellence and client growth.
Burnham will continue to be responsible for driving revenue growth and expanding market share. In his new role, he will oversee the company's global digital sales and services, including customer solutions, digital operations, sales operations, project management, and marketing.
"Adam has been an integral leader on our team for many years, and we are thrilled to have him take on this role as Chief Revenue Officer," said David McTarnaghan, CEO of AffinityX. "His commitment to his teammates at AffinityX combined with his strategic vision and deep understanding of our customers' needs will be invaluable as we continue to grow and expand our business."
Burnham holds a Bachelor's degree in Journalism from the University of Missouri. He is passionate about driving innovation and growth and is committed to delivering exceptional value to AffinityX's customers.
"I am honored to take on this new role and excited to work with our talented team to drive revenue growth and deliver innovative solutions to our customers," said Burnham. “We’re embracing a data-centric approach, automation, and leveraging AI for our customers,” said Burnham. “Our aim is proactive growth - assisting our partners in excelling in their markets with tailored solutions.”
AffinityX is the global leader in results-driven marketing and advertising solutions. Utilizing our proprietary performance data derived from millions of engagements and driven by next-generation technology, the AffinityX team simplifies the complexity of omnichannel marketing for clients of all sizes, resulting in high-impact solutions crafted with precision to achieve your goals efficiently and cost-effectively.