Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim past ads. Believe it or not, image is also important to the software necessary for serving those ads, as failing to meet certain creative standards may actually prevent ads from ever reaching a consumer.
Google’s recent Better Ads Report reveals that the company disabled more than 780 million ads for violating its policies in 2015, due to clear-cut problems like phishing, malware and scams, as well as poor creative executions. Ads with creative that made false claims, tricked consumers into clicking, or disrupted the overall consumer experience were among the most commonly blocked.
