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Vantage points: How can local businesses fight national competitors

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DISTRIBUTOR ADOPTION

64%

On-Time-To-Manufacturing

SUPPLIER BENCHMARK

78%

Suppliers utilizing AI

SMB AVERAGE

76%

Small business adoption

Local advertising used to mean just that: small or mid-sized businesses (SMBs) trying to reach consumers in their local markets.

No more. Today’s SMBs must compete in the “New Local”– a battleground where the SMB’s message must compete against powerful national brands for mind share, especially in digital advertising.

The good news? A new generation of providers are offering SMB owners the tools to win against the giants and bring more business to Main Street USA.

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