SaaS advertising solutions for SMBs — not as turnkey as they’d hope, but you can help
The Chief Marketing Officer of Viant, Jon Schulz, recently wrote an interesting piece in MarTechSeries titled “The Ad Industry’s Focus on Scale Has Ignored Small Businesses.” Schulz makes the point that small- and medium-sized businesses (SMBs) — which make up 99% of all private sector businesses in the US — are largely neglected by the […]
Google’s new algorithm change rightly recognizes original reporting and local journalism
Google recently announced that its search results for news articles will now highlight those that it identifies as “original reporting” and keep them in a “highly visible position” for longer — as well as enlist more than 10,000 human raters to identify and reward such articles. Traditionally, when someone searches for a news story on […]
Digital advertising trends to watch in 2019 and beyond
A recent article we came across in Forbes titled “Digital Advertising Trends To Watch In 2019 And Beyond” summarized predictions by expert speakers at the Interactive Advertising Bureau’s Annual Leadership Conference in February. We think the piece really nailed it — and are thrilled to report that AffinityX is a great resource to our clients […]
In news industry, a stark divide between haves and have-nots — AffinityX can help
Last week, The Wall Street Journal ran an interesting and relevant piece titled “In News Industry, a Stark Divide Between Haves and Have-Nots.” It is behind a WSJ paywall, but if you have a subscription, you can click to the article here. The premise is that local newspapers failed to make the digital transition that larger […]
Humanizing programmatic with AffinityX
Earlier this month, Matt Sweeney, CEO of Xaxis, published a thought-piece in AdExchanger called Humanizing Programmatic which is worth a read. It’s reflective of our philosophy here at AffinityX and very relevant to local media and marketers who are challenged with harnessing the power of programmatic. Sweeney’s premise is that “despite prevalent misconceptions, programmatic advertising requires deep […]
Rev Up Your Digital Advertising with Dynamic Ads for Auto Dealers
According to eMarketer, 12.9 percent of auto industry ad budgets in 2017 went to digital. Spending is expected to increase by 17.6 percent in 2018 and continue to grow by double digits through 2021. In fact, the percent of ad budgets spent on digital versus traditional campaigns is higher than in any other category except […]
Programmatic recruitment advertising is a game-changer
Recruitment advertising (or “job ads”) has been around as long as, well — jobs. From “help wanted” signs in store windows to newspaper classifieds, job listings have always been essential to employers to attract the right talent. Then along came the Internet, which radically turned recruiting on its head. Sites like Monster.com, CareerBuilder, Craigslist, SimplyHired […]
Ads.Txt is gaining momentum: Are you on board, publishers?
Launched by the Interactive Advertising Bureau (IAB) last spring, ads.txt is growing in importance. The concept is that publishers host a file on their servers which lists all the companies that are authorized to sell their inventory. Buyers can then validate the sellers they are purchasing from to avoid spoofed domains and arbitraged inventory. Sounds […]
Takeaways from borrell associates’ local online advertising conference
Borrell Associates held its Local Online Advertising Conference at The Grand Hyatt in New York City recently and focused on hot-button themes such as local programmatic advertising, video advertising, SEM/SEO, packaging digital services, the best OTT strategy for “local,” Facebook‘s latest plan for local news and much more. AffinityX’s Carolyn Baird, vice president of business […]
An effective facebook strategy requires paid media
Advertisers of all sizes know that Facebook is an easy way to reach and engage consumers. In the past, this has been particularly helpful for small and mid-sized businesses (SMB), as well as brands marketing on a local level. These businesses could start their own pages, gain followers and then message target audiences to stay […]