Google’s “Mobilegeddon”: How to help SMBs survive and thrive
This week, Google implemented transformative changes to its algorithm that give preferential treatment to sites it deems mobile-friendly, ranking them higher than sites that are designed for desktop display. Fears of a “mobilegeddon have spread throughout the tech ecosystem, as businesses small to large scramble to comply with the latest change. It’s easy to understand why […]
SXSW interactive 2015 update #2: The hot trends and what they mean for SMBs
Everyone loves tech Ad Age’s big takeaway is that “SXSW is a mishmash, just like the media and marketing industry,” with one of the biggest trends being that “every brand is a tech brand now — or at least wants to be one.” At SXSW, that means big brands like Visa, McDonalds and GE. But […]
SXSW Interactive 2015 update #1: SMB-focused highlights
The annual South by Southwest Interactive conference can feel like a bit of a circus, even if you’re far from the event. But that doesn’t mean that the panels, presentations and promotions in Austin don’t have any impact on the world of SMB marketing. Here’s a brief look at the news from first few days of […]
Facebook’s F8 conference: Key SMB-focused takeaways
Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all […]
SXSW interactive 2015 wrap-up
The key takeaway from SXSW Interactive 2015 is the story is still what matters. PBS identifies seven takeaways from their time in Austin, but there’s one that acts as a common thread throughout: “Story, story, story.” It’s the perfect reminder that for all the bells and whistles that technology offers, it’s the story — told through the creative […]
Mobile for SMBs
Prospective customers are just around the corner for many small businesses, and mobile can bring them in the front door. During a recent “Digital Front Door” webinar, Borrell and Netserve stressed that the world has changed for retailers. “The Main Street location is no longer the front door to businesses,” according to the webinar. “Rather, the front door […]