SXSW Interactive 2015 Wrap-up

The key takeaway from SXSW Interactive 2015 is the story is still what matters.

PBS identifies seven takeaways from their time in Austin, but there’s one that acts as a common thread throughout: "Story, story, story." It’s the perfect reminder that for all the bells and whistles that technology offers, it’s the story — told through the creative execution — that drives consumer engagement.

SMB-focused companies can help their SMB customers focus on what makes them unique and what stories they can tell to engage their customers. Starting with defining their identity with a logo, moving on to core business and marketing materials such as menus, business cards and postcards, and then moving online with a responsive website and display campaign — SMB-focused companies can offer all of these services to SMBs at scale with AffinityX.