The Real Sales Struggle? It’s Not the Pitch. It’s Everything Before It.
If you’ve led a media sales team, you know the pain.
- Hours wasted researching basic business info
- Inconsistent media plans that don’t match customer goals
- Reps are stuck navigating CRMs instead of closing deals
- Creative briefs that leave designers guessing
- Ramp times that stretch for months in high-turnover environments
This isn’t a software issue—it’s a workflow crisis. And the cost? Lost deals, missed quotas, and burned-out teams.
“It’s not just anecdotal: The average sales rep spends only 28% of their week actively selling; the other 72% is eaten up by non-revenue tasks like admin, CRM updates, and internal meetings—a huge, hidden drain on productivity.” McKinsey Art
Introducing Orchestrate: Built to Unclog the Sales Pipeline
Orchestrate by AffinityX is a modern sales enablement system that removes friction from prospect to campaign. It’s not a dashboard. It’s not a fancy add-on. It’s the core system your sales team actually needs.
Key Features That Drive Results
Instant Business Intelligence
No more tab hopping. AffinityX Orchestrate pulls live insights from Google, Yelp, ZoomInfo, and more—giving reps full business profiles in seconds.
Customer & Audience DNA
Understand your client’s customer—psychographics, behavior, and triggers—so your pitch hits where it matters.
AI-Generated Media Plans
Reps input a goal and a budget. Orchestrate generates an optimized plan tailored to inventory priorities, performance benchmarks, and campaign goals.
Creative Brief Generator
From tone and imagery to fonts and messaging, Orchestrate builds campaign briefs using live web data, so creative teams can hit the mark, the first time.
CRM-Lite (or Integrate with Yours)
Orchestrate includes a simple, sales-centric CRM—or plugs seamlessly into tools like HubSpot. No bloat. No excuses.
Smart Prospecting
Quickly surface 20+ qualified SMB leads by industry, location, or proximity. Ideal for telesales, enterprise teams, and local publishers.
What Makes It Different?
Designed for Reps, Not Admins
Forget the CRM graveyards. Orchestrate is intuitive, lightning-fast, and focused on closing—not clicking.
“McKinsey reports that nearly 70% of reps say they’re overwhelmed by the number of tools required to close deals—with most sales teams using 10+ tools. It’s no surprise that 94% of organizations now aim to consolidate their tech stacks.”
From Profile to Plan in One Flow
Sales reps move from prospecting to pitching to briefing—all on a single, AI-powered path.
“Top-quartile B2B sales organizations, according to McKinsey, generate 2.5x higher gross margin per sales dollar invested by streamlining these activities and prioritizing what drives client results.”
Built for O&O + Programmatic Harmony
Whether you’re pushing local inventory or full-stack digital, Orchestrate aligns to your media priorities and simplifies the sell.
Ready for Scale
Orchestrate is made for teams handling 300+ leads/week. If you’re scaling telesales or onboarding new reps fast, this is your platform.
“Companies with strong enablement systems see win rates improve by up to 15% and grow revenue 5-10% faster than those without a coherent workflow backbone.”
The Outcomes Speak for Themselves
- Reduce rep onboarding time by 60%
Firms that invest in structured, systems-driven onboarding shrink ramp times dramatically—and see much higher quota attainment (cutting time to productivity by as much as 60%) - Build pitch-ready campaign plans in under 5 minutes
- Deliver brand-right briefs to creative teams—without a rebrief
- Enable reps to handle more accounts, better
This is not just a product. It’s a complete sales intelligence engine, tailored for modern media.
“The bigger picture? McKinsey finds that boosting sales productivity through better systems—not just more products—can drive 25-30% higher revenue without adding headcount.”
Made for the Teams That Move Fast
- Local media groups scaling digital
- Agencies are tired of CRM overload
- Call centers managing high lead volumes
- Creative teams are demanding better input
- Sales leaders who want execution, not admin
It's Time to Rethink Sales Enablement
In today’s market, your reps can’t afford to be slow, unclear, or disconnected.
Orchestrate makes them faster, sharper, and more effective—without adding complexity.
Let’s get back to what selling should be: focused, confident, and aligned from pitch to performance.