Will Build Custom AI-Driven Workflow Solutions & Enhance Omnichannel Marketing with AI
Elgin, IL (November 5, 2024) – AffinityX, the global leader in results-driven marketing and advertising solutions, is pleased to announce the appointment of Chris Muellenbach as Director of Product Management, AI.
"Chris is a seasoned AI/data product and people leader who has driven innovation at Conde Nast, LiveRamp, and Deloitte Digital — where he helped start the AI Ad Practice as the head of product management. He’s exactly the entrepreneurial leader we were looking for."
- TJ Ceballos, SVP of Product and Development of AffinityX
AffinityX has already integrated AI into its core Omnichannel Marketing business, with some customers having early access to advanced AI applications for sales departments and ad agencies. Chris Muellenbach will be tasked with improving those and expanding further.
He joins at a pivotal moment as AffinityX is pioneering an entirely new line of business, offering custom AI-driven workflow solutions to customers.
“AffinityX has an incredible depth of knowledge about complex workflows, gained over decades of close engagement with businesses that were pioneers in adopting new digital ways of working. That expertise, combined with new generative AI tools, gives us a tremendous ability to open new revenue streams and find new efficiencies for our customers.”
- Chris Muellenbach
About AffinityX
AffinityX is a new kind of technology company that unlocks new efficiencies and revenue, built on decades of operational process excellence. We offer custom AI-driven workflow solutions, a vast proprietary data warehouse about what drives campaign performance, and are the leading white-label partner for simplified omnichannel marketing solutions. We combine AI, processes, and people to drive next-generation success.
