AFFINITYX APPOINTS JEFF WEINHUFFAS DIRECTOR OF SOCIAL MEDIA ADVERTISING
His Performance-Based Social Marketing Framework Will Drive Increased Conversions And ROI
ELGIN, IL (JULY 18, 2024) - AffinityX, the global leader in results-driven marketing and advertising solutions, is pleased to announce the appointment of Jeff Weinhuff as Director of Social Media Advertising.
Social media advertising spend is projected to reach $219.8 billion in 2024, and is vital to every AffinityX customer. Weinhuff brings over a decade of agency-side expertise. Most recently, at Haworth Marketing + Media, Weinhuff elevated full-funnel Social Media performance spanning Meta, Snapchat, TikTok, Reddit and Pinterest channels. His expertise includes audience segmentation, A/B testing, analysis and insight reporting. Weinhuff holds a Bachelor's degree in Journalism and Media Studies from San Diego State University.
"Jeff's experience will be invaluable as he optimizes our cross-departmental best practices, standardizes our social media practice, and enhances our platform workflow solutions," said TJ Ceballos, SVP of Product and Development of AffinityX. "The Performance-Based Social Marketing framework and product offering Jeff is developing will ensure that our customers get the highest returns possible."
Weinhuff will foster strong client relationships, creating and optimizing data-driven campaigns from concept to conversion, maximizing ROI.
"76% of social media users have purchased something they saw on social media, and success today requires a mix of channel-specific strategies, plus unique content and creative - all amplified by Digital and Social Advertising", said Weinhuff. "With perhaps the world's largest database of end-to-end performance data anywhere, AffinityX is the perfect place for me to apply everything I've learned to date and take client ROI to the next level."
About AffinityX:
AffinityX is the global leader in results-driven marketing and advertising solutions. Utilizing our proprietary performance data derived from millions of engagements and driven by next-generation technology, the AffinityX team simplifies the complexity of omnichannel marketing for clients of all sizes, resulting in high-impact solutions crafted with precision to achieve your goals efficiently and cost-effectively.