Industry-Leading Campaign Performance
AX manages digital campaigns from end to end, optimizing frequently to ensure success, retention and growth.
PROGRAMMATIC
50% BETTER CTR
CTR performance in AX
programmatic campaigns.
Average DSP 0.12% | AX 0.18%
SOCIAL
70% STRONGER CTR
70% better CPC and 45% better CTR in AX social media campaigns.
Facebook Ads $1.68 CPC and 0.89% CTR |
AX $0.51 CPC and 1.29% CTR
PPC / SEARCH
20% GREATER CTR
59% cheaper CPC and 20% stronger CTR on AX PPC campaigns.
Industry average CPC $3.53 and CTR is 6.18% |
AX average CPC $1.45 and CTR is 7.44%
OTT
98% COMPLETION RATE
rate for AX OTT campaigns.
The industry average is 96% completion.
Sources: Simpli.fi. September 2021 YTD performance, WordStream. July 21, 2021, IAB.com, 2020 | Simpli.fi & The Trade Desk, Jan-Oct 2021, Wordstream 2021 | Note: “Facebook Ads” represents avg. performance across all industries.
HOW AX DRIVES SUCCESS
AffinityX is technology-agnostic, giving you flexibility to operate across a multitude of advertising channels, platforms and more
Unlimited scale though an experienced team focused on accuracy, performance and efficiency
Seamless integration with your workflows order management through a single point of contact
Simplified management thought a single point of contact
Campaign optimization performed through a combination of technology + data + SMEs, with daily performance monitoring and tactic adjustments as needed to reach client KPIs
GLOBAL FOOTPRINT MEANS FAST RESPONSE TIMES
With 2,200+ employees across North America, Europe and Asia, AX is globally positioned to support your business.