With AffinityX, you get the best people-plus-technology marketing support that you need in order to grow your franchise. AffinityX brings you brand-direct franchise marketing solutions, giving you access to expert media planners and marketing strategists 24/7/365. Buying direct from AffinityX will not only save you money, but will help you keep control of your brand while scaling your marketing efforts consistently across your franchise network.
CUSTOM SOLUTIONS FOR FRANCHISES:
Creative Versioning
AffinityX can expedite the production of multiple versions of your marketing collateral, ensuring it is customized to the correct media outlet, demographic target and/or geographic location.
Staffing & Recruitment
Source only the best candidates with AffinityX. We can help you fill positions faster with quality candidates no matter where they are. We provide expert media planning and recommendations to help you streamline your talent search.
Responsive Websites & Landing Pages
AffinityX offers website and landing page design with SEO-optimized copy to ensure that your franchise, products and services have the optimal exposure to your target audience.
Digital Advertising Campaigns
AffinityX brings you multichannel media planning and execution. Channels include programmatic display, native, Social Media (FB/IG/TT/SC/LI), OTT, PPC, SEO, YouTube TrueView, digital out-of-home, email marketing and more.
OUR DIGITAL ADVERTISING SOLUTIONS:
AffinityX offers you a comprehensive suite of digital advertising solutions including programmatic and social media, giving you consistent marketing solutions across your footprint, with the same reliable performance.
OTT / CTV
Programmatic Audio
Digital Out Of Home
YouTube
SEO
Social Media Organic Content
& Editorial Calendars
(FB / IG / LI / TT / SC)
Social Media Ads
(FB / IG / LI / TT / SC)
Native Ads
Email Marketing
Websites
Landing Pages
Geofencing &
Conversion Zones
Addressable Geofencing
PPC
Call Tracking
Google Shopping
E-Commerce
Intent Targeting
Retargeting
We'll show you how our digital campaign performance dramatically exceeds what others can do. Our campaigns surpass industry benchmarks:
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Programmatic
50% better CTR performance
-
Social
70% better CPC and 45% better CTR
-
OTT
98% completion rate (vs 96% industry average)
-
PPC
26% better CTR and 59% lower CPC
Sources: Simpli.fi. September 2021 YTD performance | WordStream. July 21, 2021 | IAB.com, 2020 | Simpli.fi & The Trade Desk, Jan-Oct 2021 | Wordstream 2021
AX TECHNOLOGY STACK
2M
Business per year
5M
Processed orders per year
240K
Custom creative versioning orders annually
100K
Web presence orders per year
TRANSPARENT REPORTING:
We'll translate any budget into an effective marketing plan, with analytics and attribution reporting that clearly identifies the ROI. At AffinityX, we are proud to be technology-agnostic, as it affords us creative liberties needed to develop compelling marketing campaigns that drive results for our clients. We stay up-to-date on the cutting edge technology trends, giving us the agility needed to respond to the ever-changing digital landscape. Plus, every digital campaign we launch comes with comprehensive reporting, analytics and attribution reporting. We'll show you real-time attribution, identifying which marketing tactics are the most effective at driving conversions for you. We'll run a list of top sources of customer-conversion events, showcasing to you the most frequently used paths. We'll help you identify any weaknesses in your marketing mix. Plus, we'll help you calculate the average number of touchpoints that drive customer conversions, enabling you to identify the best mix of advertising to shorten the time it takes to get customers to purchase.
CASE STUDY
The Opportunity
This major pizza franchise needed help recruiting qualified employees across their 15 locations in the Colorado Springs and Pueblo markets. They were recruiting people for all positions at their locations and were looking for a solution to drive more awareness and increase applicants.
The Strategy
The campaign combined the power of intelligent smart pixel data, keyword recency technology, and multiple creative messages to target qualified applicants in a multi-tactic campaign over three months. Our team also utilized our multi-touch attribution tool to garner insights about the customer journey to help drive campaign optimizations and boost applications.
Target Audience: pizza cooks, pizza deliverers, restaurant managers, delivery drivers, job seekers
Tactics: programmatic display, retargeting, paid ads on Facebook and Instagram, geo-fencing 57 competitor locations
The Results
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185
Total Leads
-
$48
Cost Per Lead
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8296
Unique Users
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$1.08
Cost Per Unique User
