AffinityX

SCALABLE

FRANCHISE MARKETING

With AffinityX, you get the best people-plus-technology marketing support that you need in order to grow your franchise. AffinityX brings you brand-direct franchise marketing solutions, giving you access to expert media planners and marketing strategists 24/7/365. Buying direct from AffinityX will not only save you money, but will help you keep control of your brand while scaling your marketing efforts consistently across your franchise network.

CUSTOM SOLUTIONS FOR FRANCHISES:

Creative Versioning

AffinityX can expedite the production of multiple versions of your marketing collateral, ensuring it is customized to the correct media outlet, demographic target and/or geographic location.

Staffing & Recruitment

Source only the best candidates with AffinityX. We can help you fill positions faster with quality candidates no matter where they are. We provide expert media planning and recommendations to help you streamline your talent search.

Responsive Websites & Landing Pages

AffinityX offers website and landing page design with SEO-optimized copy to ensure that your franchise, products and services have the optimal exposure to your target audience.

Digital Advertising Campaigns

AffinityX brings you multichannel media planning and execution. Channels include programmatic display, native, Social Media (FB/IG/TT/SC/LI), OTT, PPC, SEO, YouTube TrueView, digital out-of-home, email marketing and more.

OUR DIGITAL ADVERTISING SOLUTIONS:

AffinityX offers you a comprehensive suite of digital advertising solutions including programmatic and social media, giving you consistent marketing solutions across your footprint, with the same reliable performance.

direct_sales-ott

OTT / CTV

direct_sales-audio

Programmatic Audio

direct_sales-out_of_home

Digital Out Of Home

direct_sales-youtube

YouTube

direct_sales-seo

SEO

direct_sales-soc_media

Social Media Organic Content
& Editorial Calendars
(FB / IG / LI / TT / SC)

direct_sales-soc_media_ads

Social Media Ads
(FB / IG / LI / TT / SC)

native-advertising

Native Ads

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Email Marketing

direct_sales-site

Websites

direct_sales-landing_page

Landing Pages

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Geofencing &
Conversion Zones

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Addressable Geofencing

direct_sales-ppc

PPC

direct_sales-call_trace

Call Tracking

direct_sales-google_shop

Google Shopping

direct_sales-ecommerce_site

E-Commerce

direct_sales-intent_target

Intent Targeting

direct_sales-retargeting

Retargeting

We'll show you how our digital campaign performance dramatically exceeds what others can do. Our campaigns surpass industry benchmarks:

  • Programmatic

    50% better CTR performance


  • Social

    70% better CPC and 45% better CTR


  • OTT

    98% completion rate (vs 96% industry average)


  • PPC

    26% better CTR and 59% lower CPC


Sources: Simpli.fi. September 2021 YTD performance | WordStream. July 21, 2021 | IAB.com, 2020 | Simpli.fi & The Trade Desk, Jan-Oct 2021 | Wordstream 2021

AX TECHNOLOGY STACK

Ads
Social Media
Emails
Analytics
Websites
Mobiles
Others
Ads
Design
Display/Rich Media
Programmatic
Search
Ad Reporting
Digital Out of Home
Video
Social Media
Social Media
Emails
Emails
Analytics
Analytics
Websites
Websites/Landing Pages/CMS
Website Audits
Ecommerce
Mobiles
Mobile Ads
Mobile Interactive Videos
Mobile Websites
Mobile Landing Pages
Others
Data-Driven Proposal Reccommendation System
Directory Listing
Productivity

2M

Business per year

5M

Processed orders per year

240K

Custom creative versioning orders annually

100K

Web presence orders per year

TRANSPARENT REPORTING:

We'll translate any budget into an effective marketing plan, with analytics and attribution reporting that clearly identifies the ROI. At AffinityX, we are proud to be technology-agnostic, as it affords us creative liberties needed to develop compelling marketing campaigns that drive results for our clients. We stay up-to-date on the cutting edge technology trends, giving us the agility needed to respond to the ever-changing digital landscape. Plus, every digital campaign we launch comes with comprehensive reporting, analytics and attribution reporting. We'll show you real-time attribution, identifying which marketing tactics are the most effective at driving conversions for you. We'll run a list of top sources of customer-conversion events, showcasing to you the most frequently used paths. We'll help you identify any weaknesses in your marketing mix. Plus, we'll help you calculate the average number of touchpoints that drive customer conversions, enabling you to identify the best mix of advertising to shorten the time it takes to get customers to purchase.

attribution segmentation
touchpoint performance
r&a

CASE STUDY

pizzahut

The Opportunity
This major pizza franchise needed help recruiting qualified employees across their 15 locations in the Colorado Springs and Pueblo markets. They were recruiting people for all positions at their locations and were looking for a solution to drive more awareness and increase applicants.

The Strategy
The campaign combined the power of intelligent smart pixel data, keyword recency technology, and multiple creative messages to target qualified applicants in a multi-tactic campaign over three months. Our team also utilized our multi-touch attribution tool to garner insights about the customer journey to help drive campaign optimizations and boost applications.
Target Audience: pizza cooks, pizza deliverers, restaurant managers, delivery drivers, job seekers
Tactics: programmatic display, retargeting, paid ads on Facebook and Instagram, geo-fencing 57 competitor locations

The Results

  • 185

    Total Leads

  • $48

    Cost Per Lead


  • 8296

    Unique Users


  • $1.08

    Cost Per Unique User


Let us show you how we can drive traffic to your franchise and turn consumers into customers.
Connect with us today!

Sara

Sara Droke

Vice President, Business Development
Email: sdroke@affinityx.com