AffinityX Uses Imagination To Help With Sonoma Media’s Pagination


Sonoma Media Investments was formed in late 2011 to buy the Sonoma Index-Tribune and Sonoma Magazine. In November 2012, the company purchased the Press Democrat Media Group, which includes The Press Democrat, the Petaluma Argus-Courier, the North Bay Business Journal and all affiliated websites and businesses.

Increased Revenue, Reduced Production Time


Sonoma Media acquired the Press Democrat Media Group, the Press Democrat in Santa Rosa, the Petaluma Argus- Courier and the North Bay Business Journal to its stable of publications. After adding these titles, the company needed to transfer the pagination and layout of all the publications’ print and digital ads.



  • Ad Stacking, Dummying and Ad Layout: AffinityX takes a transfer of the display ad listings from the billing system, determining the size of each section in the publication and where color positions are, and places all the display ad boxes into the layout.
  • Classified Pagination: AffinityX ingests a file of all classified ads (displays and liners) which are ordered for the publication and run date, placing display ads first, running in all the liners, placing fillers/headers where necessary and outputting to the press room.
  • Copy Desk Pagination, Editorial Pagination, Copy Flow: AffinityX gets the photos, copy and guidelines from the newsroom, making copy fit where designated, supporting rounds of corrections and completing pages.
  • Special Sections Pagination: AffinityX receives the layouts, materials and instructions and takes creative license to ensure an attractive design.


AffinityX’s pagination made for a smoother and more efficient operation in Sonoma Media’s ad sales department, and has also reduced production time on special sections. 

“I’m impressed with the way AffinityX handles things and their response is always prompt. We used to have to cut sales off in order to account for ad-building time and selling, but now we can extend those deadlines and let people sell for up to a week longer, which adds to revenue.”

Advertising Operations Director
Sonoma Media

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