(January 13, 2022) - AffinityX is pleased to introduce our latest social media advertising solutions - LinkedIn, TikTok, and Snapchat. This expanded range of digital tactics offers AX partners and SMB the opportunity to reach the engaged social communities.
“Although we’ve had a lot of success advertising on massively popular and established platforms such as Facebook, Instagram, and YouTube, we felt it was necessary to capitalize on the potential of these rapidly growing communities,” said Adam Burnham, Senior Vice President of Interactive Sales and Services. “The addition of LinkedIn, TikTok, and Snapchat gives our result-driven advertisers the capability to tap into huge, unique audiences and bring their respective brands into the spotlight.”
AX’s LinkedIn tactic gives advertisers access to a professional network of 740 million users that include key decision-makers and influencers. This solution is ideal for recruitment or B2B campaigns, and can achieve a variety of objectives such as building brand awareness, increasing website visits and engagement, as well as lead generation.
TikTok’s trendsetting video app had more than 3 billion downloads in 2021, making it the most downloaded app of the year. Advertising within TikTok affords clients the ability to target a community of users who crave entertainment and authenticity. SMBs can connect with prospective customers through TikTok and increase their video views, boost reach, and drive traffic to their website.
AX also offers full-screen, immersive ads on Snapchat, a platform with 306 million users that mostly consist of the millennial and Gen Z age brackets. AX realized the untapped audience exclusive to Snapchat, as more than 30% of its users are not active on Facebook and Instagram.
“What makes LinkedIn, TikTok, and Snapchat particularly valuable is that they allow advertisers to reach consumers at practically any point in the customer journey,” Burnham added. “We constantly seek new ways to help businesses succeed, and these latest product offerings will play an instrumental role in elevating the performance and impact of our digital campaigns.”
AX’s multiple product launches over the past year highlight the company’s commitment to keep up with the continuous evolution of the industry and provide its media partners with the best possible advertising tactics. The organization is poised to continue its innovative ways in 2022 and remain one of the leading names in the digital marketing space.
As a global leader in providing white-labeled digital marketing services, we are deeply committed to helping leading brands with small business customers and small businesses themselves grow through tech-enabled, data driven solutions. We provide virtually unlimited scale in operations simplifying the complexity of digital advertising that results in faster turn times and predictable quality and performance.