At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points.
Navigating these layers of complexity is difficult, which is why SMBs are turning to “do-it-for-me” or “do-it-with-me” solutions. But whether they are enlisting a partner or using a DIY solution, SMBs advertisers need to be aware of the latest trends in web development. This is especially important right now, as the once-dominant Adobe Flash seems to finally be on its way out, while HTML5 is ascendant.