AffinityX Welcomes New Programmatic Director, Aaron Adams


By Marketing / April 8, 2024

AffinityX Welcomes Aaron Adams as New Programmatic Director: A Seasoned Leader in Programmatic Advertising

ELGIN, IL (APRIL 9, 2024) - AffinityX, a leading provider of marketing and advertising solutions, is pleased to welcome Aaron Adams as the new Director of Programmatic and Ad Operations Excellence. His arrival marks a significant moment in our programmatic journey.

With a wealth of experience spanning over a decade, Adams boasts an impressive track record of accomplishments. At Criteo, he played a pivotal role in advancing the retail media business, prioritizing platform usability, with published work on the Criteo status page and API documentation. He also spearheaded the expansion of his team from a regional to a global presence, effectively addressing organizational hurdles and leading the integration of AI into operational workflows. At AnyClip, Adams achieved remarkable success by driving a staggering 70% year-over-year revenue growth on key accounts. Adams also previously held a leadership role at PubMatic, where he spearheaded the development of their mid-market business line.

In his new role at AffinityX, Adams will spearhead innovation and user adoption of our programmatic solutions, ensuring the voice of the customer is the cornerstone of every product we build. His in-depth knowledge will be instrumental in crafting a future-proof strategy, ensuring we deliver cutting-edge solutions that elevate our customer experience. Leveraging his vast network, he'll also forge strategic partnerships that unlock new avenues for growth, all focused on exceeding customer expectations.

"We're thrilled to welcome Aaron to our team as Programmatic Excellence Leader. His established track record in optimizing operations and platform adoption makes him a valuable asset from day one". said TJ Ceballos, AffinityX's Senior Vice President of Product and Development. "Beyond his operational expertise, Aaron is a highly respected thought leader in programmatic strategy. His insights will be crucial in shaping our future initiatives and driving innovation across our digital portfolio. We're particularly excited about Aaron's leadership style, which champions inclusion and perfectly aligns with our company values. We're confident it will further enhance our team's cohesion and effectiveness. With Aaron on board, we're eager to embark on this collaborative journey and leverage his talents to propel our programmatic efforts to even greater heights."

Adams expressed his excitement about joining AffinityX, stating, "I'm incredibly excited to build and win with the AffinityX team.  The opportunities for growth are boundless, and it's an honor to be a student of success and operational excellence."

About AffinityX:

AffinityX is the global leader in results-driven marketing and advertising solutions. Utilizing our proprietary performance data derived from millions of engagements and driven by next-generation technology, the AffinityX team simplifies the complexity of omnichannel marketing for clients of all sizes, resulting in high-impact solutions crafted with precision to achieve your goals efficiently and cost-effectively.