AffinityX

Marketing

You Can Be Your Client’s Web Partner — But You Don’t Have To Do It Yourself

Blogs / By

Bob Provost, the Distinguished Executive-In Residence at Rutgers Business School, recently took to the INMA blog to talk about how media companies should consider hosting and developing websites for their advertising clients. There’s a big opportunity for media companies to diversify their offerings by doing so, while helping their clients remain front and center online. …

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AffinityX Launches AudienceX, Bringing Full-Service Programmatic Advertising for SMBs to the Local Media Market

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Suite of Ad Tools Allows Companies That Serve SMBs to Quickly Generate Sustainable Digital Revenue Chicago — September 29 2015 — In today’s increasingly internet-connected world, every brand that wants to grow its business needs a digital marketing presence. Audience targeting, mobile advertising, compelling websites and dynamic creative play a huge role in helping businesses …

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Empowering Your SMB Clients with Social Media Creative

Blogs / By

As we discussed earlier this month, the number of social media channels through which brands can interact with their customers and prospects has expanded dramatically. And while the number has increased, the most significant development is not the volume of social networks, but the ways in which each channel works. The hot new social channels, such …

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How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising

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Lynn Tornabene In the U.S., programmatic ad spending topped $10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their brand …

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The Emergence of Pinterest and Instagram as Must-Have SMB Ad Tools

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At this point in time, every SMB advertiser knows the importance of social media. Facebook has become a crucial part of any company’s web presence, and Twitter is growing in importance. Some may even choose to leverage those platforms’ paid ad models to help expand their audience beyond their existing customers. Marketers have gotten used …

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What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

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At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before. The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points. Navigating these layers of …

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AffinityX Appoints Tymothe Meskel Director of Programmatic Sales

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AffinityX, the leading provider of white-label creative and marketing services for companies that serve SMBs, today announced that it has named Tymothe Meskel the Director of Programmatic Sales. In the new role, Tymothe is responsible for demonstrating how media organizations can offer end-to-end programmatic advertising programs to their SMB advertiser clients for sustained advertising revenue …

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Duct Tape Marketing

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Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers, offering the opportunity to publish updates and promotional content directly into their news feeds. Yet for the past year, SMBs have seen the organic (i.e., unpaid) reach of their posts diminish significantly. The data supports …

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AffinityX Offers Expert Integrated Ad Sales Advice for INMA

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The media industry has changed greatly over the past decade, forcing news media companies and their ad sales teams to adapt by expanding their offerings and entering new forms of media. All local media is now digital, with newspapers competing with multiple media entities for the same online audience. And with digital advertising becoming greatly …

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