Blogs

Top 5 Cannabis Advertising Best Practices By Marketing / March 14, 2023 The cannabis industry is growing rapidly, with more and more entrepreneurs entering the market daily. As the competition continues to increase, and as we find ourselves just a handful of days away from 4/20, (the marijuana holiday), it’s important for cannabis businesses to …

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The Importance of Marketing Performance Measurement By Marketing / February 22, 2023 When it comes to marketing, there is no one-size-fits-all approach. Every business has unique goals and must develop a tailored strategy to meet those needs. However, there is one key factor that is essential for any marketing campaign to be successful: MEASUREMENT. Measuring …

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Which Social Platforms Are Right for Your Business? By Marketing / February 7, 2023 There is no doubt that social media is a powerful tool for businesses to reach customers, network with other businesses, and showcase their products and services. When it comes to effective social media marketing for your business, it’s important to choose …

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Developing a New Revenue Stream to Support Your Existing Solutions By Marketing / January 17, 2023 Digital transformation is top of mind for many agencies and media publishers as consumer trends continue to shift and digital advertising technologies expand. Over the past few years, publishers across the globe have been under increasing pressure to find …

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Get Hiring! Recruitment Marketing Strategies that WORK By Marketing / January 6, 2023 Recruitment marketing is a vital part of any successful company’s hiring process. It enables employers to attract and engage talented candidates while building their employer brand. In today’s competitive job market, organizations are increasingly turning to recruitment marketing to identify and attract …

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Top Marketing Trends You Need to Prepare for 2023 By Marketing / December 27, 2022 The Evolution of “Marketing” The definition of what we consider “marketing” seems to be constantly evolving. In today’s terms, marketing has moved beyond just branding and advertising to encompass nearly everything a business does in the public eye, the most …

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Boost Customer Engagement with Conversation Automation By Marketing / December 7, 2022 Consumers spend just 6.5+ hours online each day and expect nearly instantaneous responses when interacting with a business Nearly 22% of calls made to businesses go unanswered, leaving consumers with a bad experience Many business marketing strategies leave potential leads and consumer interaction …

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Shatter Your Automotive Sales Ceiling with Dynamic Inventory Advertising By Marketing / November 16, 2022 Meet the New Automotive Shopper If you’re an automotive marketer or dealership, you’ve likely experienced the ups and downs of the automotive industry over the past few years and wondered what the future might hold. According to a recent article …

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‘Sleigh’ the Holidays with Digital Marketing Solutions By Adam Burnham, Senior Vice President, Interactive Sales & Services / October 27, 2022 Gear up for the busiest shopping season of the year. According to eMarketer, US Holiday retail sales are expected to reach $1.3 Trillion in 2022. As consumers shift their shopping habits, omnichannel marketing strategies …

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