Advertisers of all sizes know that Facebook is an easy way to reach and engage consumers. In the past, this has been particularly helpful for small and mid-sized businesses (SMB), as well as brands marketing on a local level. These businesses could start their own pages, gain followers and then message target audiences to stay …
An Effective Facebook Strategy Requires Paid Media Read More »
Perhaps the biggest impact that technology has made on the advertising space in the past five years is automation. Media planning and buying are no longer the laborious processes they once were, as advertisers large and small can use software to help them find their audiences online, buy ads and deliver messages to consumers in …
“Style automation” isn’t Synonymous with Sophisticated Advertising Read More »
Recently announced algorithm changes at Facebook have thrown many businesses and publishers into a tizzy. And understandably so. On January 11, Facebook confirmed that its news feed would begin deprioritizing their content in favor of posts that users’ friends and family share and comment on. “As we roll this out, you’ll see less public content …
Reality Check: Facebook’s Algorithm Change Isn’t a Death Blow to Local Businesses Read More »
To many internet users, the first kind of online ads that come to mind are display ads, the familiar units that have historically been placed at the top of page or running along the sides. Yet despite their ubiquity, many publishers are abandoning display ads altogether, instead opting for sponsored sections, branded content and new, …
It’s Still Too Early For Local Publishers to Give Up on Display Read More »
Local ad spending is on the rise, according to the latest forecast from BIA/Kelsey. In 2018, the local ad market will hit $151.2 billion, a 5.2% increase from 2017. That incredible figure is both the largest annual increase in five years and approximately 70 percent of the total $214.94 billion that eMarketer expects will be …
The 2018 Local Advertising Opportunity Lies in Digital Read More »
The shift to digital media has created a bit of an obstacle for SMB advertisers. Rather than buy ads in newspapers, on TV or on radio stations, these businesses must now figure out how to get their ads visible to consumers across a mix of local and national websites and apps. As a result, SMBs …
The Ways Marketing Vendors Fail to Deliver to SMBs and How to Avoid Them Read More »
P&G’s Marc Pritchard kicked off a season’s worth of headlines with a speech at IAB’s annual leadership meeting in early 2017 when he “put his agencies on notice,” in a public demand for transparency from the entire digital advertising infrastructure. “The days of giving digital a pass are over,” he said. By now Mr. Pritchard’s …
Agencies Big and Small Working Smarter in the Pay For Performance Era Read More »
CHICAGO, IL – October 30 2017 — AffinityX the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs) and other local marketers, is pleased to announce that its parent company, Ayala, has been named to Forbes magazine’s first-ever Global 2000 list of the World’s Best Employers. Ayala is ranked as the 18th best …
AffinityX Parent Company Ayala Makes Forbes 2000 List of World’s Best Employers Read More »
Facebook and Twitter are immensely popular with SMBs. In September, eMarketer published findings that they were the two most popular marketing channels for SMBs, with 80% of respondents to a survey saying they used Facebook and 51% using Twitter. The same poll found that the use of newspapers (17%) and television (10%) is flagging among SMBs. Meanwhile, …
Agencies are an integral part of the advertising industry, responsible for helping bring clients’ creative ideas to life and then acquiring the media to put those messages in front of consumers. Historically, agencies have adapted with the shifts in media consumption, moving from print to TV and beyond. But with digital media advancing so rapidly …
Acquiring Digital Capabilities Is Easier Than Ever for Agencies Read More »