AffinityX

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Developing a New Revenue Stream to Support Your Existing Solutions

Digital Revenue Growth through New Product Solutions

Developing a New Revenue Stream to Support Your Existing Solutions By Marketing / January 17, 2023 Digital transformation is top of mind for many agencies and media publishers as consumer trends continue to shift and digital advertising technologies expand. Over the past few years, publishers across the globe have been under increasing pressure to find …

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Get Hiring! Recruitment Marketing Strategies that WORK

Recruitment Marketing Strategies that Work to Hire Top Talent

Get Hiring! Recruitment Marketing Strategies that WORK By Marketing / January 6, 2023 Recruitment marketing is a vital part of any successful company’s hiring process. It enables employers to attract and engage talented candidates while building their employer brand. In today’s competitive job market, organizations are increasingly turning to recruitment marketing to identify and attract …

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Boost Customer Engagement with Conversation Automation

Offer the best customer experience with AffinityX’s Chat to Conversion

Boost Customer Engagement with Conversation Automation By Marketing / December 7, 2022 Consumers spend just 6.5+ hours online each day and expect nearly instantaneous responses when interacting with a business Nearly 22% of calls made to businesses go unanswered, leaving consumers with a bad experience Many business marketing strategies leave potential leads and consumer interaction …

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Shatter Your Automotive Sales Ceiling with Dynamic Inventory Advertising

Dynamic Inventory Ads for Automotive Help Dealerships Reach In-Market Auto Shoppers With the Right Vehicles

Shatter Your Automotive Sales Ceiling with Dynamic Inventory Advertising By Marketing / November 16, 2022 Meet the New Automotive Shopper If you’re an automotive marketer or dealership, you’ve likely experienced the ups and downs of the automotive industry over the past few years and wondered what the future might hold. According to a recent article …

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‘Sleigh’ the Holidays with Digital Marketing Solutions

Sleigh the Holidays with Digital Marketing Solutions

‘Sleigh’ the Holidays with Digital Marketing Solutions By Adam Burnham, Senior Vice President, Interactive Sales & Services / October 27, 2022 Gear up for the busiest shopping season of the year. According to eMarketer, US Holiday retail sales are expected to reach $1.3 Trillion in 2022. As consumers shift their shopping habits, omnichannel marketing strategies …

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Boost Holiday Success with Location-Targeted Advertising

Location-based advertising reaches consumers effectively during the holiday season

TL;DR US holiday retail sales are forecasted to reach $1.3 trillion in 2022 Despite the rise in online shopping, in-store shopping is still incredibly popular and builds targetable online data points Location-based targeting can help businesses reach consumers at specific moments in their shopping journey Layering demographic, behavioral, and 1st-party data with location-targeted ad placements …

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Helping Agencies Thrive in 2021: Q&A with AffinityX

Helping Agencies Thrive in 2021: Q&A with AffinityX by Samantha Stallard Last year, businesses of all sizes and across industries, from bespoke shops and start-ups to international holding companies, were stretched thin. Then sweeping changes were implemented when COVID hit, especially at SMBs and agencies. As a result, their clients and customers reacted out of …

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