P&G’s Marc Pritchard kicked off a season’s worth of headlines with a speech at IAB’s annual leadership meeting in early 2017 when he “put his agencies on notice,” in a public demand for transparency from the entire digital advertising infrastructure. “The days of giving digital a pass are over,” he said. By now Mr. Pritchard’s …
Agencies Big and Small Working Smarter in the Pay For Performance Era Read More »
If you spent any time around the holidays camped out in front of a TV set, you likely saw commercials for virtual assistants. This new device segment is exploding, thanks in large part to the competition between Amazon’s Echo and Google’s Home products. Of course, as products grow in popularity with consumers, they grow in …
Will Virtual Assistants Cause a Seismic Shift in SEO Strategy? Read More »
The widely-perceived story on local media is that it’s hurting, with organizations that once dominated local markets having ceded much of their ad revenue to digital companies such as Facebook and Google. But that’s an easy take on a more complicated story — one that actually provides ample opportunity for many local media players. In the …
For Local Media to Thrive, It Must Identify New Customers and Products in 2017 Read More »
P&G’s Marc Pritchard kicked off a season’s worth of headlines with a speech at IAB’s annual leadership meeting in early 2017 when he “put his agencies on notice,” in a public demand for transparency from the entire digital advertising infrastructure. “The days of giving digital a pass are over,” he said. By now Mr. Pritchard’s …
How Agencies Big and Small Are Working Smarter in the No-Margin, Pay For Performance Era Read More »
Online publishing is a tricky industry, especially for legacy print publications that long relied on subscriptions and pages of ad revenue. Today, these publications are trying to determine how to maximize their revenue while continuing to publish high-quality content and deliver a positive user experience so that they maintain readership. While those core top-level goals …
Digital Publishers Are Feeling The Revenue Pressure, but Help is On the Way Read More »
Social media has changed the way that brands and businesses communicate with consumers. Whereas marketers historically directed a conversation toward the consumers, social media has given consumers the ability to speak directly back to the brands, as well as to each other about brands. This has also created a democratized landscape, where every brand stands …
For SMBs, DIFM & DIWM are the Best Ways to Spend on Social Read More »
TV is often the first channel many advertisers turn to, especially in local markets. But changes in TV consumption have forced many advertisers, large and small, to think differently about how they approach TV advertising. One growing trend is the “cord nevers,” a subset of viewers who have never paid for a cable or satellite subscription. This …
With New TV Viewing Habits, SMBs Must Explore Online Video Read More »
Over the past few years, Google has constantly made ripples in the online media world by adjusting how its search algorithm weighs mobile websites. In the past, mobile sites were given preferential treatment, but now Google is testing a mobile-first index that looks at the mobile version of websites before moving onto desktop sites. This is, of course, …
Preparing for Google’s Mobile-First Index for SMBs and Service Providers Read More »
The media failed to predict the election of Donald Trump, placing him way behind in all their models until the actual election results came in. And since November 9th, the media have been wondering went wrong. Astute observers pointed to a number of legitimate explanations, from inaccurate polling data that skewed prediction models, to the fracturing of …
When you think of local businesses that advertise heavily, a few specific industries are likely to spring to mind. There’s automotive, retail and real estate, which are all traditionally big spenders that work very closely with local media partners to reach regional audiences. Lately, these verticals have altered the way that they identify and target …
Pay Attention: Vertical Marketers Are Rewriting Local Advertising Read More »