Launched by the Interactive Advertising Bureau (IAB) last spring, ads.txt is growing in importance. The concept is that publishers host a file on their servers which lists all the companies that are authorized to sell their inventory. Buyers can then validate the sellers they are purchasing from to avoid spoofed domains and arbitraged inventory. Sounds …
Ads.Txt is Gaining Momentum: Are You On Board, Publishers? Read More »
Borrell Associates held its Local Online Advertising Conference at The Grand Hyatt in New York City recently and focused on hot-button themes such as local programmatic advertising, video advertising, SEM/SEO, packaging digital services, the best OTT strategy for “local,” Facebook‘s latest plan for local news and much more. AffinityX’s Carolyn Baird, vice president of business …
Takeaways from Borrell Associates’ Local Online Advertising Conference Read More »
At the end of February, the Local Media Association held its Mega Conference in San Diego and Brian Kennett, Vice President Business Development, AffinityX was in attendance for an action-packed show! Personalization of Content. He reports that one of the main themes was personalization of content (i.e., how do local media companies serve unique audiences …
In Case You Missed it: The Buzz at the Local Media Association Mega Conference Read More »
WPP’s Mindshare, the global media agency network, just announced a new service for clients — Mindshare 24 — designed to deliver a media plan within 24 hours of receiving a brief, by pulling in global team members to collaborate on ideas overnight. That’s a great offer for Mindshare’s enterprise clients. We totally agree with their point of …
Advertisers of all sizes know that Facebook is an easy way to reach and engage consumers. In the past, this has been particularly helpful for small and mid-sized businesses (SMB), as well as brands marketing on a local level. These businesses could start their own pages, gain followers and then message target audiences to stay …
An Effective Facebook Strategy Requires Paid Media Read More »
Perhaps the biggest impact that technology has made on the advertising space in the past five years is automation. Media planning and buying are no longer the laborious processes they once were, as advertisers large and small can use software to help them find their audiences online, buy ads and deliver messages to consumers in …
“Style automation” isn’t Synonymous with Sophisticated Advertising Read More »
Recently announced algorithm changes at Facebook have thrown many businesses and publishers into a tizzy. And understandably so. On January 11, Facebook confirmed that its news feed would begin deprioritizing their content in favor of posts that users’ friends and family share and comment on. “As we roll this out, you’ll see less public content …
Reality Check: Facebook’s Algorithm Change Isn’t a Death Blow to Local Businesses Read More »
To many internet users, the first kind of online ads that come to mind are display ads, the familiar units that have historically been placed at the top of page or running along the sides. Yet despite their ubiquity, many publishers are abandoning display ads altogether, instead opting for sponsored sections, branded content and new, …
It’s Still Too Early For Local Publishers to Give Up on Display Read More »
Local ad spending is on the rise, according to the latest forecast from BIA/Kelsey. In 2018, the local ad market will hit $151.2 billion, a 5.2% increase from 2017. That incredible figure is both the largest annual increase in five years and approximately 70 percent of the total $214.94 billion that eMarketer expects will be …
The 2018 Local Advertising Opportunity Lies in Digital Read More »
The shift to digital media has created a bit of an obstacle for SMB advertisers. Rather than buy ads in newspapers, on TV or on radio stations, these businesses must now figure out how to get their ads visible to consumers across a mix of local and national websites and apps. As a result, SMBs …
The Ways Marketing Vendors Fail to Deliver to SMBs and How to Avoid Them Read More »