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AffinityX Wins Second Consecutive “Best Emerging Company for Creatives” Honor at the International ICT Awards Philippines

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CHICAGO, IL–(Marketwired – Apr 8, 2016) – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), has been distinguished as the preeminent creative company in the information technology and business process management (IT-BPM) industry in the Philippines, taking home the “Best Emerging IT-BPM Company for Creatives” …

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Vantage Points: How Can Local Businesses Fight National Competitors

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Local advertising used to mean just that: small or mid-sized businesses (SMBs) trying to reach consumers in their local markets. No more. Today’s SMBs must compete in the “New Local”– a battleground where the SMB’s message must compete against powerful national brands for mind share, especially in digital advertising. The good news? A new generation …

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Why sales enablement strategy + technology = increased ad revenue

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While technology and digital platforms deserve a space in the future of news media, revenue strategy should be built on sales enablement. What does that mean for your media company? News media organisations have struggled to grow their revenue over the past decade, with the Internet putting a major dent in print advertising revenue and …

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Publicis Creative Amod Dani Jumps To White Label Provider AffinityX

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By Larissa Faw Amod Dani is switching from working directly with clients to working behind the scenes as the first global creative director at marketing and creative services company AffinityX. AffinityX isn’t an agency in the traditional sense. The company handles creative design and ad production for other companies that serve small and mid-size businesses (SMBs). …

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AffinityX Appoints Amod Dani as First Global Creative Director

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Award Winning Creative to Oversee Creative for millions of SMBs Served by AffinityX’s Partners Chicago – AffinityX, the leading provider of white-label creative and marketing services for companies that serve small and medium businesses (SMBs), today announced that it has named Amod Dani as its first Global Creative Director. As the Vice President, Creative, Dani …

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AffinityX Launches AudienceX, Bringing Full-Service Programmatic Advertising for SMBs to the Local Media Market

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Suite of Ad Tools Allows Companies That Serve SMBs to Quickly Generate Sustainable Digital Revenue Chicago — September 29 2015 — In today’s increasingly internet-connected world, every brand that wants to grow its business needs a digital marketing presence. Audience targeting, mobile advertising, compelling websites and dynamic creative play a huge role in helping businesses …

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How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising

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Lynn Tornabene In the U.S., programmatic ad spending topped $10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their brand …

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