This week, May 4 to 8, is National Small Business Week, an annual event dedicated to celebrating the American entrepreneur. This year’s theme is “Dream big, start small,” and here at AffinityX we know as well as anyone that every revolution starts small. Small and mid-sized businesses are an important part of our local communities and …
This week, Google implemented transformative changes to its algorithm that give preferential treatment to sites it deems mobile-friendly, ranking them higher than sites that are designed for desktop display. Fears of a “mobilegeddon have spread throughout the tech ecosystem, as businesses small to large scramble to comply with the latest change. It’s easy to understand why …
Google’s “Mobilegeddon”: How to help SMBs Survive and Thrive Read More »
Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …
Everyone loves tech Ad Age’s big takeaway is that “SXSW is a mishmash, just like the media and marketing industry,” with one of the biggest trends being that “every brand is a tech brand now — or at least wants to be one.” At SXSW, that means big brands like Visa, McDonalds and GE. But …
SXSW Interactive 2015 Update #2: The Hot Trends and What They Mean for SMBs Read More »
The annual South by Southwest Interactive conference can feel like a bit of a circus, even if you’re far from the event. But that doesn’t mean that the panels, presentations and promotions in Austin don’t have any impact on the world of SMB marketing. Here’s a brief look at the news from first few days of …
SXSW Interactive 2015 Update #1: SMB-focused Highlights Read More »
Facebook has steadily turned itself into a digital marketing powerhouse, one of the most trusted tools for SMBs and multinational advertisers alike for reaching consumers. That was evident last week at the company’s F8 developer conference, when the social network announced several new advertising and technology products, many of which will impact marketers of all …
Facebook’s F8 Conference: Key SMB-focused Takeaways Read More »
The key takeaway from SXSW Interactive 2015 is the story is still what matters. PBS identifies seven takeaways from their time in Austin, but there’s one that acts as a common thread throughout: “Story, story, story.” It’s the perfect reminder that for all the bells and whistles that technology offers, it’s the story — told through the creative …
For Programmatic to Matter, It Must Reach the SMB Level. This has been a banner year for the practice of programmatic ad buying, with “the most dramatic growth and expansion” to date, according to eMarketer. It won’t stop here, either — forecasts show the market growing from $10 billion to $14.9 billion by the end …
Prospective customers are just around the corner for many small businesses, and mobile can bring them in the front door. During a recent “Digital Front Door” webinar, Borrell and Netserve stressed that the world has changed for retailers. “The Main Street location is no longer the front door to businesses,” according to the webinar. “Rather, the front …
Affinity Express’s parent company Ayala received the 19th Annual IMD-Lombard Odier Global Family Business Award in a ceremony in Dubai on Oct. 16. With this recognition, Ayala joins the ranks of international brands such as S.C. Johnson, Hermes, Merck, Barilla, and LEGO, all of which have been recognized by the Family Business Network International. “This …