Which social platforms are right for your business?
There is no doubt that social media is a powerful tool for businesses to reach customers, network with other businesses, and showcase their products and services. When it comes to effective social media marketing for your business, it’s important to choose the right networks to achieve the best results. Which social platform best suits your […]
Developing a new revenue stream to support your existing solutions
Digital transformation is top of mind for many agencies and media publishers as consumer trends continue to shift and digital advertising technologies expand. Over the past few years, publishers across the globe have been under increasing pressure to find ways to grow subscriptions and audiences, increase adverting spending, and diversify their solution suite to build […]
Get hiring! Recruitment marketing strategies that work
Recruitment marketing is a vital part of any successful company’s hiring process. It enables employers to attract and engage talented candidates while building their employer brand. In today’s competitive job market, organizations are increasingly turning to recruitment marketing to identify and attract top talent. By leveraging the tools and techniques available with targeted digital marketing […]
Top marketing trends you need to prepare for 2023
The Evolution of “Marketing” The definition of what we consider “marketing” seems to be constantly evolving. In today’s terms, marketing has moved beyond just branding and advertising to encompass nearly everything a business does in the public eye, the most important of which takes place throughout the customer’s journey, or “the customer experience”. Creating an […]
Shatter your automotive sales ceiling with dynamic inventory advertising
Meet the New Automotive Shopper If you’re an automotive marketer or dealership, you’ve likely experienced the ups and downs of the automotive industry over the past few years and wondered what the future might hold. According to a recent article from eMarketer, automotive digital ad spending has increased by 13.7% in 2022 and is currently operating […]
‘Sleigh’ the holidays with digital marketing solutions
Gear up for the busiest shopping season of the year. According to eMarketer, US Holiday retail sales are expected to reach $1.3 Trillion in 2022. As consumers shift their shopping habits, omnichannel marketing strategies are crucial to ensure holiday advertising plans are successful. Early planning is KEY to reach shoppers ahead of the peak holiday shopping […]
Boost holiday success with location-targeted advertising
US holiday retail sales are forecasted to reach $1.3 trillion in 2022 Despite the rise in online shopping, in-store shopping is still incredibly popular and builds targetable online data points Location-based targeting can help businesses reach consumers at specific moments in their shopping journey Layering demographic, behavioral, and 1st-party data with location-targeted ad placements enhances […]
Helping agencies thrive in 2021: Q&A with AffinityX
Last year, businesses of all sizes and across industries, from bespoke shops and start-ups to international holding companies, were stretched thin. Then sweeping changes were implemented when COVID hit, especially at SMBs and agencies. As a result, their clients and customers reacted out of impulse and fear and halted spending to stop the bleeding. While […]
Local media companies are running out of time
By Adam Burnham, Senior Vice President, Interactive Sales and Services at AffinityX. Local media companies are running out of time. Please don’t take that as a death knell (despite their well-reported struggles). What I mean is their employees actually need more time in their day, their week, their year to succeed in a highly competitive […]
The fight to save local news
New Jersey’s Governor also recently took the unprecedented step of allocating state funds to support community journalism, and at the federal level, lawmakers are debating whether to make it easier for news organizations to gain tax-exempt status. In other words, legislators are waking up to the fact that local news is in danger of extinction […]